JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
You never get a second chance at a first impression, the saying goes. Well, when staging a big event in multiple cities with millions of details and lots and lots of unknowns and millions of dollars at stake, having a dry run on massive scale is a pretty unique opportunity. That’s a big part of …
The focus toward audio, be it spoken word, custom devices that allow fans to hear more and more of game interaction, simulcasts which bring different perspectives of an event, even long form audio content, has continued to grow. Still, the ability to custom target sound, and for that matter another underappreciated sense in a game …
“We can’t control whether we always win or lose, but we can always go out there and make sure we have fun” -Frank Layden I have been more than blessed to have been around so many people of amazing character, grit, and grace in my life all of whom I hope have had a profound …
Our weekly submission from James Gumina, who also chimed in here about his experience at The Savannah Bananas… As a young person in an age of limitless information, there are always a lot of things on my mind, mostly sports-related, and often focused on what’s happening off the field. From marketing campaigns to broadcasts to …
“It is our (FIFA) top priority to make American men’s professional soccer one of the top leagues in the world & make sure the best American players can stay here and play.” Gianni Infantino As we reach the end of the FIFA Club World Cup and pivot towards next summers multi-country FIFA World Cup, that …
Another look at the summer from our intern James Gumina. As a young person in an age of limitless information, there are always a lot of things on my mind, mostly sports-related, and often focused on what’s happening off the field. From marketing campaigns to broadcasts to business strategy, it’s a lot to process. So, …
The power of influence that athletes, perhaps more than anyone else because they have an almost daily audience, has, can be so vastly valuable. While we think of brands, TikTok videos and athletic exploits in short bursts as maybe the quickest examples of the power of influence, there are others than can perhaps be more …
“If we do it for you we have to do it for everyone.” I remember getting that justification from a senior team official a few years ago when we had some Olympic wrestlers in town and asked to bring them out to a game. The organization had always been very supportive of Olympians, so it …
We love giving our interns the ability to be out and about listening and learning. Great observations here from Elon’s Luke Silpe, who got to spend a few days in the Javits Center craziness. Fanatics Fest was an epic event for someone like me who spent his childhood around baseball. We’re talking about stepping into …
Freshness and relevance are the two toughest things to find in annual events, especially when they are successful. Rince and repeat can become pretty easy. Not always successful, but much easier to do. Less risk, and usually a known reward. Personally i find that boring, and so do the New York Yankees, a legacy brand …
