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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
While most of the causal sports world focused on the MLB playoffs, college football, the NFL and the return of referees and the opening of NBA training camps, IZOD IndyCar made an announcement that could be a real boon to the circuit in the coming years as it continues to try and find its rightful …
An undefeated NFL season. A perfect college football season. A tennis Grand Slam. Tiger. Michael. The Miracle On Ice. Even horse racing’s Triple Crown. All have been accomplished and celebrated time and again in American sport SINCE Carl Yastrzemski ‘s1967 season for the Boston Red Sox, the last time, until Wednesday night, that any player …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …
Earlier this year we noted the innovative and fun way the Chicago Fire of MLS launched their partnership with Quaker Oats…by sending media a customized media kit in the classic Quaker Oats round container. Very smart, very memorable great partnership launch between the team and the brand…one which does not do a huge amount in …
They quietly started another season this past week with four teams…Sacramento, Virginia, Omaha and Las Vegas...limping along on financial fumes, albeit with some solid local following, good coaches and some potential great stories of their players. The United Football League is still trying, even if few realize or even care. What happened and could it …
There is perhaps no more costly undertaking that the traveling sports “circuit,” which needs to recreate infrastructure wherever it goes. Those huge out of pocket costs are what do in event the biggest of events…from the defunct AVP to tennis tournaments to even large scale events like the Ironman or the X Games and the …
The final days of another playoff-less season for the New York Mets have gone pretty quietly. Except for the anticipation of R.A. Dickey winning 20 games and perhaps David Wright becoming the all-time team hits leader, the air left the CitiField balloon for the most part around the All-Star Game. Try as they will to …
As we near the Presidential election I keep waiting for President Obama or Governor Romney to invoke the name of R.A. Dickey as they search to find metaphors to engage casual voters in their narrative. They have used various platforms to gain support tied to sport…Olympics, NASCAR, hoops, golf, some baseball…but not yet the knuckleballing …
The past few weeks the buzz around college athletics on the business side continues to grow, and with it comes a little larger national spotlight that is putting Universities in a position of access that has not been the norm on a consistent basis for many schools outside of those with the largest followings in …
Just to be clear, there is little good that can come from an extended lockout for the NHL for those involved in the business of hockey. It comes at a time when the NHL and “brand hockey” has perhaps never been stronger in the eyes of a global public who have re-engaged or discovered the …