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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It was never an “if” but a “when,” so those who expressed surprise that the NBA officially announced an approved outreach plan for a front jersey patch sponsor should not be surprised at all. MLS has done well without issue, the WNBA has worked smoothly, small patches on NHL, NFL and NBA practice jerseys didn’t …
There is no team that pushes its brand…shamelessly, unabashedly, to those interested and disinterested…as the former New Jersey now Brooklyn Nets. Nary a day goes by where some player, staffer, partner is not out doing something in the community, or the team is touting its latest innovations. New players in town? Go to the Yankees …
It is a tough business this brand restoration thing. The hope for those purchasing any distressed brand known by the consumer…from Wham-O to Fresca…is that it rekindles nostalgic memories that entice the consumer and then the product is up to date enough to spur new product growth. Sometimes it works, often times it doesn’t. You …
I have seen and experienced what collateral damage can do to innocent victims first hand. So it is with that perspective I read through many of the pieces the past few days about what next to do at Penn State. There is no doubt that the healing will have to continue for years, and this …
The Trenton Thunder have a great deal of intangibles in their favor. They are one of, if not the oldest current minor league team in the corridor between Washington and Boston, at least as far as affiliated teams go. Even better their affiliation is as the AA team for the New York Yankees, bringing all …
The challenge to find unique, promotable, and sometimes profitable brand partners for second division soccer clubs can be daunting sometimes, especially when those above you grab some of the biggest lights, and with it the grandest brands. However here are two unique kit sponsorships…one that worked, one that didn’t that were definitely worth a spot …
Tuesday night the sport of baseball gets what is perhaps the rarest of rare opportunities in a cluttered 24/7 sports and entertainment world…a night virtually free of competition to show off its best and its brightest. Maybe there is a little World TeamTennis, a dab of NBA Summer League and free agent movement, some minor …
Many consider it the third-most lucrative sports event in the world behind World Cup and the Olympics. Last week a preliminary race drew thousands to Rhode Island to see the state-of-the-art vehicles, with high tech appliances, big name sponsors and unbelievably skilled crews duke it out for a nice prelim purse. Yet for most of …
It hasn’t gotten a huge amount of play sandwiched in between the MLB All-Star leadup, NBA free agent madness, the lull after EURO2012 and the Canada Day and Independence Day holidays in North America, but Major League Soccer launched a very smart and infinitely growable platform this week with “Food Week.” Done almost totally as …
If you ask many casual fans where “Baseballtown” is they may say St. Louis, Cooperstown, Williamsport, Chicago…but Reading, Pa? Correct. Reading, the home of the AA Reading Phillies, smartly grabbed the title in 2002, when a local boys and Girls Club presented the plan and the history of Reading in baseball lore to the late …
