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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Some brief thoughts on good ideas from the past week… Is It Archery’s Time? A few months ago there was all this talk about how the world of archery could find its way into a brighter spotlight because of all the places the sport was popping up in popular culture. As we move towards London …
If only Brandi Chastain had had a little more forethought. Other than Jim Plamer in the 1970’s for jockey and maybe a little bit of Joe Namath in panty house, no other athlete captured a moment by showing off her undies than Chastain did with her game-winning goal in the Women’s World Cup in 1999. …
Maybe it’s because the NHL has gotten such positive feedback for its digital innovation and its work with NBC to really resurrect the sport in the last few years. Maybe it’s because the NFL has tried to expand their footprint event further into brand activation year-round, growing the Draft and offseason workouts into brand platforms. …
We pause from the normal talk of sports biz to remember one we lost… It seems like in the past year we have lost a good number of those “people behind the game.” Longtime writer and MLB scorekeeper Bill Shannon died in a fire last year, Red Sox PA announcer Carl Beane was killed in …
On Sunday at the now ultra-fast Pocono Raceway, NASCAR, one of the best sports at fan engagement, will launch their latest attempt to capture casual fans by partnering with Twitter for a co-branded racing page. It will be promoted at the racetrack and on television, and the Pocono 400 will be renamed the “Pocono 400 …
As we reach the midweek point of the first full week of June, a few best practices worth noting… Western Busts Social Media: Sometimes in the offseason it is difficult to keep fan engagement alive in college athletics. Student-athletes are off doing other things and the cyclical nature of college sports may have a University …
It was a bit of a quiet night for hockey fans riding from Penn Station to Newark about an hour before game one of the Stanley Cup Final on Wednesday night. There was no raucous celebration or pep rally in Times Square or Penn Station, which probably would have occurred if the Rangers were facing …
The scramble for broadcast video exposure, especially for emerging sports and mid-major schools, is an ongoing battle. In a world where more and more consumers are viewing high quality video on a number of devices, is the cost and time needed to actually put games on air where only a fraction of the audience may …
As Memorial Day is upon us here in the States, it is interesting to take a quick look at a group that is passionate, young, loyal, appreciative, athletic, budget conscious and enthusiastic, yet is among one of the most underserved groups for brands looking to reach the male demo and grow a fan base…the men …
There was a time not too long ago where some in the sports and entertainment industry thought the sun had set on NBC Sports as a property. No NFL, Olympics in question, not a lot of forward movement, Comcast rumors of a takeover and on and on. Looking at NBC Sports as a property today …
