JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
More and more it is becoming about the games. Not the ones on the field but the ones in your living room, on your handheld device, on your laptop. As marketers scramble more and more to engage young people in a setting where they congregate, they are becoming all about live gaming integration. Earlier this …
For many casual fans, sport today, like most of our world, is about the buzz, the bright lights, the big cities…action, action, action. Yet if you look at brands engaging in NFL activation as the season kicked off this week, you would be hard pressed not to see that the team in the smallest market, …
Once in a while we stray from topic…below is a recollection and some thoughts of the fall of 2001, when I was at the USTA and then the Knicks…I updated this from last year and felt it apropos as the sequence of days this year are the same as that sequence 11 years ago, with …
Savannah State, a Football Championship Subdivision school, has been outscored by a combined 139-0 in its first two games this season. It was beaten 84-0 at Oklahoma State last week and 55-0 in a rain shortened game at Florida State Saturday. The Mid-Eastern Athletic Conference member is collecting paychecks totaling $860,000 for the two games, …
There has been a tremendous amount of hype and attention payed to high level college athletics in the last year. From conference reshuffling, to the National Championship playoff to expanded March Madness coverage and the innovation in the TV and digital space with added elements like the Pac 12 Network and the Longhorn Network, the …
NBA commissioner David Stern has long said that live sports has always been reality TV…drama played out in front of the cameras for millions to see, packed with drama, excitement and of course now all the access that teams, brands and fans can muster. The digital world has brought us into the living rooms, bed …
Last week the Brooklyn Nets started their countdown clock to the long-discussed opening of Americas newest showplace, the Barclays Center in Brooklyn, New York. Not a day goes by without another announcement of a concert, high school hoops extravaganza, new billboard going up, community visit, concert or “innovation” as the organization continues to scream “Look …
As we head into the homestretch for baseball, and the kickoff of college football, another three good ideas that popped up as the week came to an end… Certain-Lee The Best Promo of the MLB Season: The San Francisco Giants keep finding ways to do it right and first with fan engagement, and now they …
Many experts in the industry feel that the real brand value of college athletics is still to come. From new television deals to the playoff system to schools taking control of their marketing rights and merchandising their assets, the future is bright for brands who want to go back to school to find new ways …
Say what you want about the Olympics, The Super Bowl, even NASCAR, perhaps the largest multi-day annual experiential sports branding event kicks off Monday when the US Open starts play at the Billie Jean King National Tennis Center in New York. From champagne bars to celebrities playing in sponsored events with fans to social media …