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There is certainly a great deal of good will that is generated from cause marketing, as well as dollars and attention. Even those which seem at first to be a stretch…the pink of the NFL for October for example…makes great sense when one realizes the depth and scope of the way cancer of any form …

The publicity stunt to draw attention is really a lost art form in a day when budgets are tight, ROI is carefully measured and sometimes creativity falls by the wayside in lieu of a fast and easy return. However the stunt has never been lost on former New York Giant Brad Benson in his business …

The New York Yankees continue to march on into the ALCS, while the Philadelphia Phillies look to knock out the upstart San Francisco Giants, the New York Jets and New York Giants are coming off impressive weeks with winnable games this weekend. All three area hockey teams are getting the season off the ground (not …

Perhaps what will be seen as one of the greatest triumphs of the human spirit in the 21st Century will be the survival of the Chilean miners and the amazing work that took place to keep the men alive and then return them to the surface this past week. They certainly captured the essence of …

We wrote recently about the larger scale projects that the NFL and others are doin. for breast cancer awareness this month, and how effective a marketing platform sports has become for Susan G. Koman and other groups to get support and raise funds, especially during the month of October. However sometimes some of the most …

The NHL has always had a difficult task in generating mainstream interest at the start of the season. College football and the NFL are really kicking in, the baseball playoffs are going strong. there is a Ryder Cup or a Breeders Cup in the area and the NBA is also pushing for preseason attention, so …

The Golden State Warriors have not exactly been a marquee franchise on the court in terms of wins and losses, but they are always looking to find new ways to engage fans and draw interest. Over the years Golden State has been among the first franchises to court college media, multi-ethnic media and all areas …

There is an endless debate over the real brand value of teams going away from their home markets to play exhibition games or.friendlie. as they are called in some sports. In years past, football, baseball and NBA teams would play preseason games in smaller towns or markets in exchange for a guarantee to help offset …

In the Catholic Church, October has always been the minth dedicated to the Blessed Virgin Mary. The prayers and devotion to the Mother of Jesus have been said to move mountains and answer millions of prayers for the most desperate over the years. Whether or not it is tied to devine inspiration, the work by …

On Saturday the increasingly fast-growing eyes of high school football will descend on New Jersey as Don Bosco Prep visits Bergen Catholic. Extra seats have been added, the TV cameras of MSG Varsity will roll in, even ESPN radio will be doing a live webcast. Lots of hype for one program that travels the country …