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With limited budgets, limited time and limited fan interest teams seem to be coming back to finding old school ways using new school media to generate attention again. The result is seeing more and more fun promotions and projects designed to generate awareness and brand as much as actually directly put butts in seats. here …

Quite a weekend for the NFL…strength coaches kicking players, horrible weather, blowout games and oh yes that Minnesota thing. Say what you will about how leagues handle adversity and the NFL having the luxury of playing only once a week, there is little doubt that across the board the NFL handled the weekend with precision, …

Yes we know Vince Lombardi allegedly said “Winning Isn’t Everything It's The Only Thing,” (he didn’t and if you see the play “Lombardi” you get the real scoop, but I digress). However today getting the “W” is becoming more and more about getting women to watch, engage and purchase than it may be about getting …

It is the fastest growing segment of the population in North America…a segment that has vast consumer experience, knows how to activate in groups, has defined spending habits and in many cases a large amount of dispoable time. They influence spending habits, young people, voting patterns and public policy. Yet for all the time sports …

There is no single sporting event in the world that can create heroes than the NCAA Men's Basketball Tournament. The “One Shining Moment” that CBS and now Turner brings fans is unlike anything else in sport, a chance for a few days for the little guy to take on the big guy and throw him …

Earlier this week HBO aired the critically acclaimed documentary.Miracl. from 2001, which took us back through all the elements leading up to Team US.s.Miracle On Ic. Gold medal performance in hockey in lake Placid in 1980. The storylines for that team and those events still transcend time. As we know,.Miracle on Ic. told the story …

It has been a bittersweet few years for international sport in the United States. For all the success of a Michael Phelps and an Apollo Ohno there is the sting of a baseball getting booted out of the summer Olympic Games or the disappointment in the rejection of Chicago 2016 or the lack of a …

On Friday the undefeated Holmdel (New Jersey) Hornets may complete a journey that is almost unprecedented in youth football in central Jersey..If the Hornets defeat the North Rockland (NY) Raiders the team will earn a berth in the Pop Warner Football Championships, to be held at Disney's Wide World of Sports next weekend..Despite the storybook …

There is probably no more iconic figure still living in baseball than Stan Musial. Of all the adjectives hurled at superstars these days, Musial is one of the few who probably exemplifies words like grace and character and class more than any other, and probably for that reason, may be the least recognized icon still …

On any fall Saturday, close to 350,000 people would have seen Indiana-Penn State, Army-Notre Dame and Northwestern-Illinois. However this past Saturday, even with less people seeing those three games in person, about 200,000, the brand value of college football took another step forward. The three games, all at staggered times, were played at FedEx Field …