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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Much has been made, and rightly so about MLB.com’s innovation and NHL.com’s savvy in the digital space. However over time, especially with such a solid NBA Finals going on, the NBA, their teams and their players has again found unique, effective and very positive ways to use social media to engage, grow and promote products, …
The media, social and conventional, have had a field day pillorying Rep. Anthony Weiner of New York, whose work in New York had him on a fast track as a potential Mayoral candidate when Mayor Michael Bloomberg eventually steps down. The week long media frenzy, which reached new heights Monday when Rep. Weiner admitted a …
While there is still a bit of hand wringing and worry about baseball’s early season attendance, many teams are continuing to find new ways to engage and improve the fan experience at the Major league level. We recently wrote about the Brewers’ well planned scavenger hunt, and also noticed more than a few other teams …
It is an underappreciated stepchild lost amongst professional sports of the spring, this college baseball. Competing against everything from MLB and the NBA Playoffs to spring football in some places, the competitive games, and potential future MLB stars, get lost in the mix. The sport on the collegiate level also suffers from the ills of …
Yes it’s lead in was a half hour Wonderbra commercial and yes the football vs. soccer comparison by Michael Strahan was unneeded and more than a tad insulting (or maybe it was more a statement about how far soccer still has to go in the States?), but “Brand Soccer” in the U.S. took another step …
Here we go again, lacrosse supporters. Memorial Day weekend in Baltimore will bring record crowds as the NCAA Lacrosse Final Four takes over the city. This year there is even more reason to celebrate, as new blood, the upstart fledgling program from the University of Denver, found and fought its way to the championship weekend …
The idea of sports being an avenue for social change is pretty widely accepted, but the idea that sports brands and facilities being a motivator for economic change in a municipality has certainly been the cause of much more scrutiny, especially in recent years. A piece in the New York Times by Ken Belson last …
For anyone who has a child with food-related allergies, combating the challenges of diet can be very difficult, especially if the allergic reactions are sometimes hard to track, undermarketed or without support in the mainstream. The violent reactions to peanut allergies have even created “peanut free zones” in schools and even at some public areas …
Sometimes in the midst of a very crowded spring sports season, those properties that are always there and have done so much, like baseball and NASCAR, tend to get taken for granted. The excitement over the Indy 500 Centennial, the annual extravaganza of the NCAA Lacrosse Championships, even the rise of a very compelling MLS …
Much has been made of the bad weather that has wreaked havoc on the MLB schedule through the first six weeks of the season, and what can or can’t be done to adjust the schedule to make a difference in the future. While some wring their hands, others may see opportunity. For example the Tuesday …