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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Someday sports fans and team owners may have New Jersey Governor Chris Christie to thank for games that are more engaging and for a revenue source that does not yet exist in the United States. Christie this past week continued his strong push to challenge the Federal Law that does not allow sports betting anywhere …
The endless debate rages on as to how and what twitter as a social platform can do for sport. We started the weekend with New York Giants defensive lineman Osi Umenyiora trying to use the medium to help Lawrence Taylor buy back his Super Bowl ring…provided Umenyiora found a million followers. Then we had NASCAR …
There used to be a time in the 1970’s and 1980’s when fans of professional soccer in the United States would find a time to tune in on PBS and hear the legendary announcer Mario Machado call highlights of games gone by in a one or two hour edited show to satisfy the thirst for …
Ring ceremonies used to take two forms for championship teams. A quiet, low key team only event where players celebrated amongst themselves and those insiders who were part of their title run. Then there was usually the more public ceremony which most teams do, many times on the first home game of the next season. …
It certainly has been a long slog for the L.A. Kings to reach the national spotlight, one that still has them battling with their Staples Center co-tenants the Lakers and the Clippers, as well as the currently struggling but still popular Angels and the newly reborn by ownership Dodgers for the attention of the sometimes …
It was a long drawn out public mess, this Los Angeles Dodgers sale. It ended up with a diverse group of successful businessmen, from sports and entertainment, taking control of the assets of a legendary brand gone astray for a cool multi-billion dollar asking price that probably had the late Bill Veeck, one of the …
There was a bunch of silly debate the last few days about the economic impact that the Washington Capitals may bring to the area around the Prudential Center in New Jersey should they upset the Rangers in Game Seven Saturday night at Madison Square Garden and then face the upstart Devils in the Eastern Conference …
MLB and NCAA Baseball A Good Fit: It came out the last few days that Major League Baseball is looking into a partnership to help enhance collegiate baseball in a number of ways, including putting money in a scholarship pool. Regardless of the scholarship money, an MLB/NCAA partnership would be a boon to college baseball, …
It is early in the baseball season, so teams from the minors to the majors are scrambling to fill seats and give fans some added value to turn out before schools are done and the weather turns balmy. Here are three early season promos worth a mention: Zipping it in Asheville: The Asheville Tourists, known …
It is another test weekend for the star-crossed sports of horse racing and boxing, brought together to the stage in the form of the Kentucky Derby and Saturday’s Floyd Mayweather Jr.-Miguel Cotto fight on pay-per-view. In many ways it is not dissimilar from last May, when Manny Pacquaio’s win over Shane Mosley matched Animal Kingdom’s …
