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One of the keys to minor league promotion is buzz…buzz leads to ticket sales and family fun, which is key when you are limited on marketing stars, who on the minor league level, are very transient. With that in mind one of the keys in buzz is always “new” or “fresh” or “first” or “record …

The ability to have to aggressively build brand amongst major professional teams is needed the least by the teams of the National Football League. Revenue sharing, national television, superior ticket sales on a season basis and a tremendous in-game atmosphere give most teams a base to be discriminative in their brand building exposure, as opposed …

With all the high level, high tech, multi-tiered investment and brand building ideas that come along, sometimes its the simplest that can be both fun, generate buzz and create some easy fundraising and brand building ideas. One that is gaining interest and is assisting athletes in Canada as we move towards Vancouver 2010 is a …

It just makes good sense. Last year the Chicago White Sox and Chicago Blackhawks created a year-round marketing partnership which gave both teams a strategic offseason platform to promote their brands, athletes and give some added pop to potential shared sponsors at a time when a team may not be top of mind. Yesterday the …

As the endless stops and starts go along with Michael Vick, the two points that will matter to brands around the team and to fans who put down the cash for tickets and product are simple…will he continue to show remorse and work to improve his image and will he help the Eagles be a …

Many times we have said that minor league baseball does the best job of staying relevant with fans and finding ways to build brand even in the offseason, especially since they have such a transient problem with players. On the professional side, perhaps no team does a better job with staying relevant in a very …

Two week's ago Sports Illustrated's George Dohrmann had a great piece on the amount of useless recruiting mail top hoops recruit Roberto Nelson received during his high school days, and it brought to light one of the biggest problems that marketers, salespeople, and communications folks deal with every day. How to cut through the junk, …

They have been a lost franchise on the national scene for well…almost forever, even with a Super Bowl run, the Icky Shuffle and Ken Anderson, a great underrated QB. So giving the access to HBO's Hard Knocks was a great move for the Cincinnati Bengals brand, and eventhough it is a risk for HBO and …

The sanctity of the lockerroom before game time is probably viewed as the last piece of quiet for coach and player. Media access ends, most staff are out and teams can focus on the task of being a professional athlete. However as teams strive to find more ways to give fans and brands more and …

The Jonas Brothers, as anyone with a teen or tween knows, are arguably the hottest TV and music stars for that genre today. So it was interesting to see the announcement that LG Electronics, which uses their sports marketing platform to reach the male consumer in many ways, partner with the three New Jersey natives …