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Mine is not to debate whether Artie Lange should or should not have been on with Joe Buck on HBO this week. The question becomes was the buzz created by Lange's obscenity-laced diatribes worth what a solid sports personality, Joe Buck, and a solid brand, HBO, were trying to d. The ratings showed that the …

A few weeks ago we touched upon the great opportunity that college athletic departments of all sizes have in these troubled financial times to learn, become more business-like and show true value as community leaders to the students and the institutions they represent. Still the troubles continue ahead, as instead of investing and learning the …

The patriarch of one of America's legendary families, Joe Kennedy, always preached to his famous sons “You Are Who You Say You Are,” and that creedo is a good example of how today's brands can best pitch and stay on message. Remembering “who you are” and “what you do” and making sure everyone in the …

As everyone gets in a tizzy about which athletes and entertainers are on twitter, facebooking and breaking news on their own websites it is important to remember that the interraction between the media and those they are covering and reporting about…whether that reporting is on CNN or CNBC or the New York Times or blogtalk …

With the economy cutting back on large scale events and the lack of a race in the area, NASCAR still doesn’t flinch when looking for ways to keep its brand relevant in New York City. Whether it is bringing drivers through on a media tour, sponsorship activation programs, or fan experiential platforms, the kings of …

The all access world we live in gets us scores and news updates on mobile phones, pda's, talk and news radio, online all-sports stations and on and on and on. However even with all the access, a core audience of older, multitasking, more traditional sports fans sometimes miss what first adopters and more tech savvy …

Second tier sports, especially those Olympic sports in non-Olympic years, always have to find ways to fight through the clutter for relevancy to the causal sport fan. Also in that clutter comes the cultivation of the grassroots that keeps the sport vibrant and relevant to a loyal core no matter what year it is. However …

The drama of horse racing has always been well…on the horses. Rachel Alexandra's Derby win was the cover of Sports Illustrated and spark a host of stories about what is good in sports. Last year Big Brown's almost Triple Crown gave UPS a new marketing platform for over a month and the drama of Barbaro …

It has long been known that the female head of household is the decision maker on products, and the brands that can effectively communicate to those decision makers through sports or entertainment are often the most effective. Of course in sports the challenge has always been how to keep women interested and engaged in activities …

They have already done a Cash For Gold Night that gave local jewelers a chance to earn some money and drive traffic, they give away food for kids on Monday nights, and now the Lakewood, New Jersey Blue Claws have effectively used their Facebook and Twitter feeds to give their fans a special pop and …