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There are many ways to combine sports and entertainment partnerships, but a great example will wrap up this week in New York, where Mercedes Benz will complete their first two week run as sponsor of the US Open and continue their work as title sponsor of Fashion Week. While it may seem a but of …

Anyone who has ever played Little League or soccer or Pop Warner football in the United States knows the signs...the local car dealer, the insurance salesman, the pizzeria who spend some of their hard earned dollars for an outfield or a wall sign to support the kids and the community and give back. The same …

With the advent of the Bowl Championship Series (BCS), there was hope that for once and for all the debate over who is the best Division I football program could be settled year in and year out. We all know that despite the best intentions and the lack of a real playoff system, that has …

The smartest brands are always trying to reinvent themselves in the marketplace. In toda.s economy staying fluid and satisfying your audience while looking to engage new partners or customers is key for success. One brand which seems to constantly be looking for new is the UFC. While the UFC followers remain a loyal and concentrated …

Mike Wise of the Washington Post is a very good writer and has built a strong and solid following on the radio side at WJFK radio in Washington. He is a deep thinker who always looks for long form angles in his pieces and rarely follows the path that is easiest to tell a story. …

Is there a professional team in the corridor from Philadelphia through Connecticut that has made more positive branding strides in the last year than the New Jersey Devil. While the Red Bulls make noise with a new stadium and Thierry Henry, the Nets constantly push for unique promotions and space during their transition, the Yankees …

With the Premier League now going in the UK and the NFL just a few weeks from kicking off in the United States, it is interesting to look at the two monster branding organizations and see how they run in parallel tracks in some ways and are apart in others still. Both have global aspirations, …

It remains the only major sporting event that brands can point to every year, at the same time, in the same location in New York. And when it starts the main draw next Monday (free qualifying goes on this week for those who can’t afford or locate a ticket) the US Open will again begin …

Yes they are the defending World Champions and as so have a responsibilty to give back to their fans year-round. And from expansive foundations run by Mariano rivera, Derek Jeter, Jorge Posada, Joe Girardi and many others, the New York Yankees do find ways to give back all year round, just like many teams on …

Recently writer Michael Sokolve had a piece in the New York Times about the issues toda.s iconic athletes have from a public perspective. Sokolov.s argument is that toda.s greatest on field athlete.Tiger Woods and LeBron James included