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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Blog

Mining For Exposure Through Sports…

October 15, 2010 by eastwin5

Perhaps what will be seen as one of the greatest triumphs of the human spirit in the 21st Century will be the survival of the Chilean miners and the amazing work that took place to keep the men alive and then return them to the surface this past week. They certainly captured the essence of …

Read moreMining For Exposure Through Sports…

Scoring Fundraising Points At The High School level…

October 14, 2010 by eastwin5

We wrote recently about the larger scale projects that the NFL and others are doin. for breast cancer awareness this month, and how effective a marketing platform sports has become for Susan G. Koman and other groups to get support and raise funds, especially during the month of October. However sometimes some of the most …

Read moreScoring Fundraising Points At The High School level…

NHL…The National Hype League…Not A Bad Thing…

October 10, 2010 by eastwin5

The NHL has always had a difficult task in generating mainstream interest at the start of the season. College football and the NFL are really kicking in, the baseball playoffs are going strong. there is a Ryder Cup or a Breeders Cup in the area and the NBA is also pushing for preseason attention, so …

Read moreNHL…The National Hype League…Not A Bad Thing…

Tweedia A Golden Idea…

October 9, 2010 by eastwin5

The Golden State Warriors have not exactly been a marquee franchise on the court in terms of wins and losses, but they are always looking to find new ways to engage fans and draw interest. Over the years Golden State has been among the first franchises to court college media, multi-ethnic media and all areas …

Read moreTweedia A Golden Idea…

Knicks Go Abroad To Build…

October 8, 2010 by eastwin5

There is an endless debate over the real brand value of teams going away from their home markets to play exhibition games or.friendlie. as they are called in some sports. In years past, football, baseball and NBA teams would play preseason games in smaller towns or markets in exchange for a guarantee to help offset …

Read moreKnicks Go Abroad To Build…

The Continued Growth of Pink…

October 4, 2010 by eastwin5

In the Catholic Church, October has always been the minth dedicated to the Blessed Virgin Mary. The prayers and devotion to the Mother of Jesus have been said to move mountains and answer millions of prayers for the most desperate over the years. Whether or not it is tied to devine inspiration, the work by …

Read moreThe Continued Growth of Pink…

The Value of a Big High School Game Grows…

October 1, 2010 by eastwin5

On Saturday the increasingly fast-growing eyes of high school football will descend on New Jersey as Don Bosco Prep visits Bergen Catholic. Extra seats have been added, the TV cameras of MSG Varsity will roll in, even ESPN radio will be doing a live webcast. Lots of hype for one program that travels the country …

Read moreThe Value of a Big High School Game Grows…

Jets Inject A Little Chaos…As Well As Winning….

September 27, 2010 by eastwin5

In the movi..The Dark Knight. the Joker, played by the late Heath Ledger tells Batman, played by Christian Bale,.If you want to upset the status quo and get people excited inject a little chaos into everyon.s live. ” While the level of chaos the Joker. was looking for was a bit more catastrophic, another group …

Read moreJets Inject A Little Chaos…As Well As Winning….

Making Chicken Salad…The Tigers Keep The Brand Going…

September 25, 2010 by eastwin5

The professional team season can be a long when when things don’t go right and expectations fall short. Especially in a distressed economy, the battle for discretionary income can be a tough one for teams that struggle on the field and consequently at the box office. Even the most loyal of fans in a busy …

Read moreMaking Chicken Salad…The Tigers Keep The Brand Going…

A Whale Of A Branding Choice…

September 22, 2010 by eastwin5

Howard Baldwin has made millions in business throughout his career through many smart decisions, but these days he is looking to right what he perceives to be a longtime wrong, investing time and capital into a long process that may give the state of Connecticut its only male (lest we not forget the Connecticut Sun …

Read moreA Whale Of A Branding Choice…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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