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Speaking with one voice, whether it is to a business partner, the media, or to fans is always important, especially in the alphabet soup of niche or second tier sports. With the limited dollars and eyeballs available for the casual fan, splitting the marketplace with alphabet soup of organizations usually leads to confusion and can …

We all know that Shaq is the king of twitter, and that Tiger usually breaks news on his web page, and that other athletes have been using various pieces of social media to communicate in lockerooms, to fans and to assist various brand and team partners in growing market size and creating more access to …

If any sport could be hurt by the global economic problems it should be NASCAR. The essence of the “traveling circus” of a circuit, especially one built around the auto industry and legions of fans that have to travel to see their stars, makes survival problematic and growth questionable. Outside the US, racing in the …

Usually with expansion teams in sports, mascot or naming contests will be held to sample the local flavor and see what ideas can arise that brand marketers hadn’t thought of. Usually the name or logo still comes from a well positioned, well thought out plan intent on making sure that the merchandising rights, colors and …

Because the NFL is so much the American spectacle and a weekly destination watch for much of American, we often forget that several franchises still need to work in case of those rainy days to build brand value year-round, keep fans and business partners interested and engaged, and find new ways to generate revenue despite …

With the NHL and NBA Drafts happening withing 24 hours of each other, it was interesting to see all the subtleties and action that athletes and their agents, along with eams, quickly pulled together. A nice composite of the goings on before, during and then right after the draft was put together by Goodwin Sports …

Within a 24 hour period this week, the brand value sport of professional soccer in the United States took a huge jump. First came the coups of ESPN scooping up the Premier League from virtually bankrupt Setanta Sports, followed by the US’ stunning 2-0 win over Spain in the Confederations Cup, followed closely by Steve …

As the NBA Draft approaches Thursday, it will be interesting to see the branding winners and missteps taken, and how quickly in this digital age teams will look to immediately activate with their picks…will guys be twittering new fans from the podium, who will be the first to stream and text messages back home and …

Ladies Day has long been a baseball tradition…women arriving at the ballpark get discounts and promotions tailored to them, and MLB has gone to great lengths in promoting and raising money for Breast Cancer Awareness. However the Hudson valley Renegades, again showing the advantage the minors have to be effective and creative, will take Ladies …

Many times in North America, the sport of baseball sometimes gets overlooked for its ability to aggregate people, expose brands and tell stories. because the season is so long and the game is so ingrained we sometimes forget the amount of eyeballs and dollars spent on the game, even more now on a global scale. …