Patriotic Musings…Olympics, Big Flags and Randy Moss With NASCAR…
The July 4th weekend seems to be the official bell ringing for Olympic brand ramp up, between the swimming and track and field trials and mega international events such as the Tour de France and Wimbledon all running together in what is naturally a quiet week for news.
Taste Testing: Reading Phillies Make It All About The Spam…
While many major sports chase the big ticket dollars with wines and spirits, it's always good to look at the minors for the down and dirty fun promotions that get the teams a little more ink and maybe shake loose a local sponsor or two. Today's comes from the Reading Phillies, who recently had Spam …
Bitter Reminders That Sports Is First And Foremost A Business
Coming off an exciting NBA Draft and Finals, a well viewed NHL Finals, and with the promise of a memorable MLB All-Star game on the horizon, many on the outside looking into the sports world would view the economic impact and excitement that the business brings to fans as quite a bonanza. Yet a glance …
Dishin Digital…Nikeezsms ballgirl and ESPN 360
With the constant debate over the value of the digital content comes a few more glimmers of hope that there are ways to properly and effectively utilize both the viral and commercia.space in sports. First on the viral side, via YouTube, comes Nike's latest amazing stunt video, this one showing a ball girl climbing the …
Avery Strikes A Pose…Geico Patches Things Up
PR Move of the Day: Knowing the athlete for any team, league or brand takes time. It takes time to know to both ask the right questions and listen to what they are saying to correctly build a strategy that makes sense for a unique pitch to work. The New York Rangers hit on a …
Breeders Cup Ponies Up For Activation, USA Wrestling, NBA Draftees Ring Some Bells….
The Breeder's Cup, “the richest day in sports,” has always suffered from an identity crisis. Lost amidst the NFL and college football in the fall, and not having the focus of the Triple Crown in the spring, horse racing's biggest day was often missed by even the casual racing fan.