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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Some items of note for the radar this week…all of which show attention to detail and taking advantage of a window and an audience while others look elsewhere. Uncrustables Take The Field. Ther have been many anecdotal stories about the impact of Uncrustables and their popularity in the locker room. Now they have found what …
“This is the business we have chosen.” I was thinking about that line from The Godfather from Hyman Roth (The legendary actor Lee Strasburg) LIV Golf reaches its third year anniversary and while their issues with the PGA TOUR have not fully been resoved, some of the original issues about foreign investment in sport seems …
Another busy week of learning and listening and talking with colleagues of various ages, backgrounds and areas of focus. Some items that seem to keep popping up worth following. LEGO expansion into sports. It’s subtle but it’s always worth watching how the folks at LEGO find their ways into trends and conversations tied to growth …
We always strive to be curious learners, and what space outside of AI is more ripe for learning than all things conencted to Blockchain, especially as it realtes to sport. This past week we stopped in to listen and learn at The Sporting Crypto event hosted by Pet Berisha and his team (learn all about …
I just returned from a pretty inspiring learning stretch on the road for the past six weeks, and went through some of the tangigble and virtual business cards that I colelcted with the new people and job changers I have met. What intrigued me most was the continued creative depth of titles encountered. We found …
Ever since a court awarded the original USFL $1 in damages in their Donald Trump-led challenges to the NFL, which brought the upstart league to its ultimate demise as it tried to move seasons, the specter of spring football has existed. There is an insatiable need for football, the player pool is crazy deep, the …
Forget the fact that Saturday is the Kentucky Derby, and the NBA and Stanley Cup playoffs are moving along. What’s more important for crossover in sports business? It is Free Comic Book day, followed Sunday by Star Wars Day . Star Wars promotions in sports have become a staple in and around the 4th of May…but Free …
There are so many new leagues popping up I am beginning to lose count. Soccer and lacrosse, rugby and volleyball and volleyball and volleyball. Table tennis and women’s baseball. Yet another crack at Indoor football. Another women’s basketball league. Winter sports. Golf. Track and Field. The beat goes on, and personally I hope they all …
We say at the beginning of our podcast that the show is about disruption, innovation and big thinking, and three recent episodes, two of which are under a half hour and a third which we could have gone on for hours with, touch on all three. We go from what the Mets are doing to …
We have written, and seen so much about the emergence of what we have called “Sport Fashion” over the past year or so. The self-expression for athletes in the world of apparel used to be timed to events they had to attend, now it is a daily runway occurrence for those who choose to partake, …
