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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Ambush Marketing

How To Solve The Spring Football Need Without Ever Playing A Game…

May 15, 2025 by Joe Favorito

Ever since a court awarded the original USFL $1 in damages in their Donald Trump-led challenges to the NFL, which brought the upstart league to its ultimate demise as it tried to move seasons, the specter of spring football has existed. There is an insatiable need for football, the player pool is crazy deep, the …

Read moreHow To Solve The Spring Football Need Without Ever Playing A Game…

Free Comic Book and Star Wars Day In One Weekened…Great Oppts For Teams To Enage…

April 27, 2025 by Joe Favorito

Forget the fact that Saturday is the Kentucky Derby, and the NBA and Stanley Cup playoffs are moving along. What’s more important for crossover in sports business? It is Free Comic Book day, followed Sunday by Star Wars Day . Star Wars promotions in sports have become a staple in and around the 4th of May…but Free …

Read moreFree Comic Book and Star Wars Day In One Weekened…Great Oppts For Teams To Enage…

The 14 Percent Solution Is Maybe Not The Right Answer…

April 18, 2025 by Joe Favorito

There are so many new leagues popping up I am beginning to lose count. Soccer and lacrosse, rugby and volleyball and volleyball and volleyball. Table tennis and women’s baseball. Yet another crack at Indoor football. Another women’s basketball league. Winter sports. Golf. Track and Field. The beat goes on, and personally I hope they all …

Read moreThe 14 Percent Solution Is Maybe Not The Right Answer…

Mets Reframe Content, NIL Goes Tribal, Running With Great Leadership; Three Solid Mid-April Listens…

April 13, 2025 by Joe Favorito

We say at the beginning of our podcast that the show is about disruption, innovation and big thinking, and three recent episodes, two of which are under a half hour and a third which we could have gone on for hours with, touch on all three. We go from what the Mets are doing to …

Read moreMets Reframe Content, NIL Goes Tribal, Running With Great Leadership; Three Solid Mid-April Listens…

Athletes of Every Walk Of Life Have Discovered Fashion Dollars…Why Not Coaches?

April 5, 2025 by Joe Favorito

We have written, and seen so much about the emergence of what we have called “Sport Fashion” over the past year or so. The self-expression for athletes in the world of apparel used to be timed to events they had to attend, now it is a daily runway occurrence for those who choose to partake, …

Read moreAthletes of Every Walk Of Life Have Discovered Fashion Dollars…Why Not Coaches?

My Pen Died…Great Reminder of How We Need to Learn and Adapt…

April 2, 2025 by Joe Favorito

This week an old and reliable friend finally got to the end of its useful life. It was a pen that I had and kept working from the 2002 NBA Technology Summit, the invite-only event the league has with disruptors, big thinkers, and leadership every year during All-Star Weekend. I had never realized until the …

Read moreMy Pen Died…Great Reminder of How We Need to Learn and Adapt…

What’s Great Over There Can Happen Over Here…Extending The Spring Football Brand, Coach Prime Style

March 23, 2025 by Joe Favorito

Several years ago, I asked an official at the Premier League what it would take to play games, or even expand and add franchises in the United States. “A first mover with a huge amount of money and motivation,” he said at the time. There were other challenges over 15 years ago, ones which are …

Read moreWhat’s Great Over There Can Happen Over Here…Extending The Spring Football Brand, Coach Prime Style

It’s March. It’s Time To Ladder Up for One of the Best Niche Sponsorships In Sports…

March 17, 2025 by Joe Favorito

There they were at the end of both sides of the court waiting to take their rightful spot on national TV as VCU claimed the Atlantic 10 Tournament title over George Mason on Sunday afternoon. The ladder guys. So, as March Madness arrives and Championship Week is done, kudos again to one of the most …

Read moreIt’s March. It’s Time To Ladder Up for One of the Best Niche Sponsorships In Sports…

Sport Web 3, Gamification in the NFL, and Making Trivia Into A Media Business…Three Quick Informative Listens…

March 5, 2025 by Joe Favorito

We love talking entrepreneurship and disruption on our podcasts and here are three recent ones that fit the bill. Have you ever looked at Super 70’s Sports on X? Learn all about how it came to be and what’s next. How is Madden changing the NFL teams engage? We have that. Then a slightly longer …

Read moreSport Web 3, Gamification in the NFL, and Making Trivia Into A Media Business…Three Quick Informative Listens…

March Reframe: Empowering Ahead vs. Just Looking Back…

March 1, 2025 by Joe Favorito

I am a big believer in reframing older messages. You twist a phrase, move a comma, look at something from a different angle and suddenly there is a new message. I have talked about this numerous times with my college colleagues and have written about the difference between investing and donating, and how that little …

Read moreMarch Reframe: Empowering Ahead vs. Just Looking Back…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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