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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There he was again, finding a way to insert into a narrative tell a story, remind us how to enjoy the sometimes mundane act of watching an early January hoops game while a legendary coach gets…tossed out? Snoop Dogg does it again. If you haven’t watched or listened to his call as the Warriors Steve …
The information gleaned from newsletters, if you can curate them correctly, is invaluable. One of my favorites is Offball, which brings me info on sports like pop culture I don’t find elsewhere. This week was a little ditty about “Marty Supreme” and the misframed message of it’s what…it’s a story framed around table tennis, not …
For those looking for some good reads to gift or read during travel and the holidays, see below. The list are books which were released first in 2025…I have had to actually have read them and felt like I walked away knowing more than when I opened them, and they are certainly not any kind …
One more story from Jack Armstrong’s visit to camous this week. He told us about the difference maker when he became the youngest Division I head coach at the Division I level at Niagara University. He pulled many of the stops out, including having a coaching legend, Pete Carlesimo, call the President of Niagara, or …
The concept of the creator economy is all the rage…not just sharing content but having tangible items, created by those with the talent, and then showcasing them to a world through the lens of large media platforms…teams, leagues, brands, celebrities, and media companies themselves. One of the movements, not a moment because it has well …
Some thoughts from a great week on the road before Thanksgiving…best part was the people…although some of the places were cool too. Listings Matter: I was driving to San Francisco airport Sunday when my colleague Terry Lyons called to catchup. In the midst of our discussion he mentioned that he wanted to go see the …
We love learning from such a vast array of talented people from all walks of life on our podcast, and these three recent ones provide a great array of left brain/right brain strategy and execution from all angles. We are thankful to have them, and hope you extract some tidbits from each. As always all …
There is a story I thought was a bit of an urban sports legend. Way back when Title IX came into being, the NCAA realized that each men’s sport had to have a companion women’s sport…baseball to softball etc. However football had no women’s football so volleyball was designated against it for any number of reasons, …
Our list of brands on our student watch lists drew a lot of questions as to who else they were following and engaing with, so here is another ten. The link to the first set we published over the weekend is here. Glossier has positioned itself as a leader in breaking the stereotype that beauty …
Every semester we ask our students for brands they are following in an effort to learn more about what’s outside our bubble. While we always get some of the understandable, there is always a more massive group of companies they care about, engage with and follow that we learn about…or even brands…Stanley Tools for example…who …
