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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Ambush Marketing

The Ringer, Front Office Sports, Action Network And Beyond. Three Disruptive Leaders Tell Us What’s Coming In Media…

February 22, 2025 by Joe Favorito

Our time at Super Bowl on Media Row was a gift that keeps on giving for curious learners. Latest examples are below. Three quick listens with three leaders in the media space, all from different angles, all overseeing three distinct, disruptive and growing platforms…The Ringer, Front Office Sport and   Action Network. As always you can …

Read moreThe Ringer, Front Office Sports, Action Network And Beyond. Three Disruptive Leaders Tell Us What’s Coming In Media…

Tunnel Fits, Tech on the field, Growing Gen Z…More Lessons Unpacked From A Week at Super Bowl…

February 14, 2025 by Joe Favorito

Before heading off this weekend I got to unpack…literally…from all the learnings at Super Bowl in New Orleans. We did 22 podcasts, helped facilitate close to 70 interviews, staged and helped coordinate a press event talking about the future of engagement with EA Sports, the NFL, NBC, the Rams and Genius Sports (nice summary here) …

Read moreTunnel Fits, Tech on the field, Growing Gen Z…More Lessons Unpacked From A Week at Super Bowl…

The Name Changes, The Experience Continues…Media Row at Super Bowl

February 12, 2025 by Joe Favorito

To me and many others, Radio Row at Super Bowl is what it will always be called. Like the name change at the former Tappan Zee Bridge…now the Mario Cuomo…or the switch of a stadium name…old habits are hard to break. But alas, as USAA has done with the second biggest live media gathering each …

Read moreThe Name Changes, The Experience Continues…Media Row at Super Bowl

Reframing ‘Iconic Moments’ Big and Small..

February 5, 2025 by Joe Favorito

We use the word iconic sometimes like we do the word hello. At every turn it’s too easy a word to throw around, when in reality must things we refer to as Iconic are not really worthy of that high level of praise or individuality. Icons should be rare air for all of us. That being …

Read moreReframing ‘Iconic Moments’ Big and Small..

Expansive Expansion Arrives; Who Can Learn, Survive, and Thrive?

January 30, 2025 by Joe Favorito

There is always a feeling the competition stirs the competitive juices in the bets of businesses…adjust, or fail, or even worse, be swallowed up by the disruptor. We have seen this constantly in sports when expansion comes along, or a challenger league steps up to fill what they see as a need to force the …

Read moreExpansive Expansion Arrives; Who Can Learn, Survive, and Thrive?

Bookmarking the Four C’s To Make Storytelling Successful…

January 25, 2025 by Joe Favorito

This past week I was catching up with my colleague Terry Lyons on ideas big and small, and we turned to the ideas of what needs to be brought to the table when trying to take a spark of an idea and make it bloom in a time challenged world. Like the book I was …

Read moreBookmarking the Four C’s To Make Storytelling Successful…

Grit, Fun and Entreprenurial Leadership…Two Good Listens For Mid-January…

January 19, 2025 by Joe Favorito

We started our tenth year for our podcast at Columbia with a pair of business leaders who bring big thinking, varied knowledge, deep entrepreneurial roots, and a great understanding pf people to everything they do. One…Howard Handler, is one of the most respected individuals in sports, music and entertainment, having worked across a myriad of …

Read moreGrit, Fun and Entreprenurial Leadership…Two Good Listens For Mid-January…

The Challenges of Tasting The Alphabet Soup of Today…

January 16, 2025 by Joe Favorito

This past Monday as I started the undergraduate spring class I do at Fordham I took literally ten minutes to whiteboard “stuff.” Just list out the things that are on the top of peoples minds, and what lies ahead and what that alphabet soup looks like. WOW. Lots of initials like PIF, TGL, GFL, USL, …

Read moreThe Challenges of Tasting The Alphabet Soup of Today…

The Team Sports Pet Peeve…If You Take A City Name Then Play There…

January 10, 2025 by Joe Favorito

This past week I spent time in Milwaukee, Green Bay and back here in New York, even going to the Rangers-Devils game at MSG Thursday night. All of those teams are reflections of their community and have spent years weaving themselves into the fabric of their cities and towns. It is such a key part …

Read moreThe Team Sports Pet Peeve…If You Take A City Name Then Play There…

Better stories, deeper storytelling; the Fourth Edition of Our Book Arrives…

January 9, 2025 by Joe Favorito

In 2007, when my colleague John Genzale asked me to come up with a class on communications for a fledgling program that had just launched at Columbia in the School of Professional Studies AND did I want to write a book about the topic, I laughed. I had taken a stab at teaching at NYU…a …

Read moreBetter stories, deeper storytelling; the Fourth Edition of Our Book Arrives…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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