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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last year maybe we have had enough of fake news, because April Fools Day, at least on the sports side, was certainly toned down compared to recent years. This year though some athletes…Tom Brady again…a little LeBron James, The Buffalo Bills with alternate uniforms, and the most viral was now retired womens soccer star Carli Lloyd …
So much has been made with regard to cause marketing in the past two years…it’s not just what do you stand for, but what are you doing to back up what you say? One of the consumer brands who spends widely in the highly competitive sandwich industry is Jersey Mike’s, and this Wednesday, the chain, …
As we sit here on a very cold Saturday morning in late March in New Jersey scrolling through the numerous storylines about St. Peter’s University’s run to the Elite Eight, there is one word that again smacks us in the face that needs to be recognized. Joy. Now there is going to be much cliched …
As the Name Image and Likeness game got underway last fall, there was mad speculation about the bonanza March Madness could bring for athletes capturing their “One Shining Moment.” Could we, or when would we, see men’s and women’s basketball players reaping in big bucks in exchange for their images on college basketball’s biggest stage. …
Monday was Pi Day, the day that celebrates the mathematical constant ? (3.14). Pi Day was founded by Physicist Larry Shaw in 1988 and has grown in every area of science, especially as areas like gaming and analytics continue to be even more interesting to a younger demo. Maybe it wasn’t what Dr. Shaw had in …
“Be a lifter, not just a leader.” That quote from WISE Women of the Year honoree, Disney/ESPN’s Rosalyn Durant really struck me as what’s needed as our industry gloriously and steadily moves back to the breakneck, in person business we have all loved. While bumpy roads still lie ahead and always will, the ability for …
As March Madness approaches, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. The NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), and its mop but Werner remains one of the few brands that seems to always find its way to the camera, and the most important celebratory …
As we wade through the unchartered waters still even as most normalcy returns, it’s always good to draw from best practices past, especially ones that can help lead you forward. I was reminded of this several times this week, first by someone who asked (it happens at least once a month) what page I circled …
It is getting to be March Madness time. As “The Big Dance” approaches, the hand wrenching for those who make the show will heat up, and it can be arduous for those on the outside looking in. So many factors have to fall in place to make things work. Ironically as we head toward COVID …
“In the future, everyone will have a podcast and an email newsletter for 15 minutes.” That little tweet from my longtime friend and colleague Jim Maiella a few years ago really summed up the rush to storytell and create authoritative share of voice these days, albeit into a crowded marketplace and sometimes, without fully know who, why …