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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Saving lives through awareness and prevention one test at a time has been the dogged push for over twenty years for veteran MLB personality Ed Randall. A prostate cancer survivor, his “Fans 4 The Cure” Foundation has worked independently from an official designation for Major League Baseball for years raising funds and awareness for prostate cancer …
Sometimes the nontraditional thought sparks a “Why Not” idea. Case in point orth revisiting as we get more intimate back on the field… A few years ago, colleague Jim DeLorenzo had actor Thomas Ian Nicholas, star of the cult film Rookie of the Year and The American Pie Movies, coming into Philadelphia for an event. The Phillies were ready …
So we hit Memorial Day weekend and myself, and many others in this great business, have never been more excited about what lies ahead. However with that, maybe its becuase I’m a little grayer and certainly am more often than not one of the older people in the room, that I get asked more and …
On October 15, 2018 I was in Seattle at a conference standing on a Pier looking at beautiful Mount Rainer when I looked at my phone and saw a notice that Paul Allen had passed away. How I ironic and unique was it to be standing there looking at the city he loved (and I …
What can I say? I’m survivin’ Crawling out these sheets to see another day What can I say? I’m survivin’ And I’m gonna be fine I’m gonna be fine I think I’ll be fine -Bastille I thought about those words from Bastille this past week as graduations and proms and so many other special family …
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 26, make it to success on this side of the pond as it has for 30 years in the UK? For those who have not seen the ads or watched the promotions especially across all the NBC …
The best observations are literally sitting there right in front of you, but you get too caught up in all the what if’s to realize them. I was catching up with some UK colleagues this past week in New York, and we were talking about MLB’s decision to continue to expand its footprint into the …
Occasionally we check in with our friends at the PBR to see how their disruptive models are working. This year it is the team concept for bull riding. So far, so good. Every day more than 100 people relocate to Austin, Texas. Last week in Republic Square, a downtown park where in 1839 the booming …
I’m a fan of the disruptive underdog, so my hope is that every spring football league coming and already here finds its financial foothold and its audience. I’m less concerned about the field talent, although the stories are vast, I’m more interested in those making the sausage for Fan Controlled Football, the USFL, the future …
While this week saw MLB launch some initiatives around Earth Day, Wilson Sporting Goods announcing a “Green” racquet and other various and sundry initiatives, the once announced by the IOC recognizing large scale efforts were probably the most notable and worthy of acknowledgement. What makes the awards even more important was that it shows the …