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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Everybody has a bad day and a cringable moment, especially if you have been around the high-octane world of celebrity, and athletes at any point. It is brutal having to be always on, and for many of those in the spotlight, making sure one has a trusted core team handling details, planning and avoiding distractions …
There have been scores of stories, texts and social media discord in the past few weeks on issues big and small, the latest being the controversy surround Enes Kanter’s “Free Tibet” shoes, which came on the two year anniversary of current Sixers GM Darryl Morrey’s comments on human rights violations in China. He texted and …
Quite the week of listening and learning on screen, and yes, in person (twice) this past week. Thursday night in New York we had a chance to be up close (literally front table) to listen to a POV and best practices from several key dealmakers we don’t often here speak so candidly, including Redbird’s Gerry …
Usually after not doing something mentally or physically for quite a while it takes a bit of a restart to get back into the flow. Amazingly we found it true about the return to live business events as well. Tuesday I made the trek to midtown to the CAA World Congress of Sports, the first …
Amazing things happen when you expect the unexpected. Hence the viral debate on Sunday Night Football, long after Mike Tirico and crew had exhausted highlights and reports waiting for lightning to subside, over the proper amount of peanut butter to jelly in the sandwiches players were eating during the delay. The 70-30 PB to J …
The NFL is having a landmark year, and deservedly so. From recornd last second field goals, to New York having a pair of OT wins on a Sunday to Brady’s return, the headlines keep coming. And we hope the NBA, MLB and the NHL and MLS and on and on keep oushing all their own …
We raise the question as a thought starter in class quite often. Who is the media? The initial responses are the ones one would expect…newspapers, CNN, Bleacher Report, NPR etc. etc.… Then we talk about the ability to self-story tell, the rise of social media and citizen journalism, the ability to create and enhance a narrative …
“Time is what we want the most and use the worst.” -William Penn Often we are asked what we do for money or what we just “do.” The newsletter, this website, our Podcast, LinkedIn, Twitter etc…does someone pay you for everything? No. Much of what I do that is public facing has little to do …
There is so much continued talk about streaming and the value of personalized channels can bring to hand casual and diehards a point of view as to how they want to engage in the live coverage of their favorite sporting events. We keep seeing the expansion of Twitch (now with as many as 20 channels being …
Three patches, three stories, that was the message this past week as the Philadelphia 76ers, LA Lakers and Washington Capitals all found a niche in breaking some new, and additional, ground for brands looking to engage with teams at the big five leagues in North America. On the historic side, you had the Capitals, who …