JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This past week I was catching up with my colleague Terry Lyons on ideas big and small, and we turned to the ideas of what needs to be brought to the table when trying to take a spark of an idea and make it bloom in a time challenged world. Like the book I was …
We started our tenth year for our podcast at Columbia with a pair of business leaders who bring big thinking, varied knowledge, deep entrepreneurial roots, and a great understanding pf people to everything they do. One…Howard Handler, is one of the most respected individuals in sports, music and entertainment, having worked across a myriad of …
This past Monday as I started the undergraduate spring class I do at Fordham I took literally ten minutes to whiteboard “stuff.” Just list out the things that are on the top of peoples minds, and what lies ahead and what that alphabet soup looks like. WOW. Lots of initials like PIF, TGL, GFL, USL, …
This past week I spent time in Milwaukee, Green Bay and back here in New York, even going to the Rangers-Devils game at MSG Thursday night. All of those teams are reflections of their community and have spent years weaving themselves into the fabric of their cities and towns. It is such a key part …
In 2007, when my colleague John Genzale asked me to come up with a class on communications for a fledgling program that had just launched at Columbia in the School of Professional Studies AND did I want to write a book about the topic, I laughed. I had taken a stab at teaching at NYU…a …
Tossing Teddy’s continue to be a fun, and somewhat underappreciated event. From The Maritimes to California, a hockey holiday rite of charity has continued to expand to record numbers for those who see the value. Now it used to be only in Detroit could you throw an object on the ice during a hockey game …
Did anyone lose the NBA vs. NFL numbers scramble on Christmas Day? Unless you count the people who do not have the financial wherewithal to subscribe to Neflix (remember that all the NBA games were not on what used to be known as a “cable” network…ESPN…they were on a good old fashioned broadcast channel, ABC) …
We sometimes get caught up into the day to day, seasonal nature of the business of sport that we forget that we are here to have fun, and sometimes have to look to, and try a few “What If’s” to break through the clutter. Many times these opportunities are sitting there right in front of …
“Do you have a card?” is still one of the questions that comes up after the first initial business encounter. What that means has changed over time…virtual, a scan, something else that goes easy to my phone. There are plenty of eays to easily share information in the cloud. However the tangible part of holding, finding, …
Tom Richardson and I have been doing our sports business podcast at Columbia for nine years and have over 400 episodes logged, with the able assistance of a legion of student producers and the welcomed addition of cohosts Scott Rosner and LJ Holmgren over the years. We think that makes us the second longest running …
