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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we head towards both the World Series and Halloween in a time where message spin has probably never been greater…some thoughts on how we frame things. “It’s not your fault, Santa Claus has more publicity.” And “Well, let’s face it; Santa Claus has had more publicity, but being number two, perhaps you try harder.” Linus in …
The NFL, like most of the major leagues, are no stranger to the glitz, the glamor and the buzz of popular culture. We have power couples from the NBA to MLB to NWSL to the WNBA to the NHL to NASCAR. Musicians want to be athletes, athletes want to be rock stars, and they like hanging …
We head into the final quarter of 2025, and a similar question we look at almost yearly continues to come up in discussions as to how to cut through the noise out there. Should we be sharing info, creating dialogue or just making sure we are trying to stay aware. And where do we go …
As the school year gets deeper as the calendar turns from September to October we often are asks for tips on how we can stay in front of the curve or gain ground looking for new opportunities. One thing that we always remind people…anybody…about is how to make your narrative unique so people fully remember and …
We love garage sales don’t we? A chance to clear out the closets, or for those on the prowl, a chance to find some hidden gems. What’s ones trash is another’s treasure? The same is true for college athletic departments and teams of all sizes. Now this isn’t the same as a sale, say the US …
Many times at the start of class in a semster, or when I get to meet with young people, I try to run through a list of names to see who is interesting or relevant to their worlds. While I do it to convey the idea that you should be curiously learning wide, the reality …
I get asked all the time how I manage…well…time, and I use this quite from William Penn that i have on hand. “Time is what we want the most and use the worst.” -William Penn It’s hard, especially without routine or with so many things flashing in and out of what is “important” in the …
I had never been asked to write a forward for a book, and then in the course of thirty days two dear friends and colleagues asked me to do so. I guess everyone else was on vacation, lol. Seriously it was very humbling and quite an honor to be asked by both Shripal Shah and …
It’s Labor Day, time for a few notes and shout out. Dated Tees. Last week at the US Open a longtime colleague of mine pointed out that a majority of the tee-shirts now being sold did not have the year on them. He mentioned as an annual visitor it was a source of pride to …
Our business doesn’t go an hour it seems without some “big news” off the field. The ESPN launch, NIL and college issues, FIFA World Cup planning, streaming wars, gambling suspensions, NBA Europe, Caitlin Clark and on and on. If Billy Joel wanted to write a sports version of “We Didn’t Start The Fire,” it wouldn’t …
