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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There it was this morning, news that one of the major leagues had brought on a prominent “influencer” and TikTok star to help them as an advisor. All well and good, another league trying to make a splash by involving someone with a larger following who may have an interest in the game, someone who …
Looking forward to a summer of learning and reading as we head back to normal…or at least some form of normal, I wanted to flag a few on the shelf or already done. All worth your time and the lessons, and storytelling, therein. When we did our podcast a few weeks ago with Will Leitch, …
Cristiano Ronaldo may not be able to move the stock prices of Fortune 500 companies with a flick of the hand (read Brendan Coffey’s piece exploding an urban legend this week to understand) but he, along with Paul Pogba, can make brands rethink their literal positioning and visibility as the constant battle for visibility and …
We aren’t all the way back, as we have seen last second disruptions with positive tests in soccer and golf and boxing in recent weeks, along with the continued mental strain, and physical strain athletes are enduring, but the last few days has reminded us that sports…as a live entertainment vehicle, is like no other. …
Sometimes the nontraditional thought sparks a “Why Not” idea. Case in point orth revisiting as we get more intimate back on the field… Two years ago, colleague Jim DeLorenzo had actor Thomas Ian Nicholas, star of the cult film Rookie of the Year and The American Pie Movies, coming into Philadelphia for an event. The Phillies were ready to …
Gambling, CBD, esports and gaming, hard liquor. All those branding opportunities that were once off-limits for the sports and entertainment media world are now OK. And of course let’s not forget about the millions spent on ED medications that appear during every football and basketball game, as well as golf and tennis, on every screen …
This past week I experienced a little bit of confusion, as an old firend I had not seen in over a year wasn;t sure whether us vaccinated people could hug, shake hands, high five or just stick with the fist bump. We went the hug and handshake route. I was again reminded of the amount …
There are very few, if any, events today that we can say are always ‘appointment viewing.” Drop everything we have and go sit in front of a screen while everyone holds their collective breaths. Politics, awards shows, even most sporting events are past the watch here and now moment, at least for long periods of …
When I first saw the reports of Naomi Osaka’s decision to forgo media at the French Open, I shook my head. As I had talked about with Mike Sielski of the Philadelphia Inquirer a few weeks ago, is this another example of the reinvention of the media/athlete celebrity dynamic, one which continues to fail while …
Art and sport are a great mix of self expression, and the symbiotic relationship between the two, tied to the collectable market, continues to grow. We have seen how Topps has re-envisioned classic cards with the use of street artists, how sneakers have become a form of storytelling for athletes more than ever, and how …