JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we head back to campus we keep asking what topics we were watching closely this fall. In addition to the basics gaining buzz…NIL, analytics, sports gambling, gamification, climate change, cause marketing, social responsibility; my answer continues to be STEM and healthy lifestyle. In that second category is the continued growing and somewhat neglected issue …
There was a time not too long ago when the idea of using data to better help and understand the needs of consumers, especially tied to something like sports, involved a hastily filled out questionnaire and a coupon for a free hot dog on game day. We saw these thousands of people in the stands, …
A few weeks ago, I was walking on the Upper West Side of Manhattan and noticed a sign from a bygone era…a Fallout Shelter. Built deep in cement basements, the idea was when the big one dropped you would head down, and siloed away with these rations and large containers of drinkable water, you would …
One more brief digression from best practices of others for a moment. Earlier this summer we did a summer high school class for those interested in learning a little more about options ahead. In previous years, no laptops were allowed in our classes…too much of a distraction…good look in the Zoom inspired world doing that again this …
A few weeks ago, we had a fun conversation with Roman Tirone, who is helping lead the charge with ZEDRun and virtual horse racing’s success here in the United States and it made us ask a bigger question about the value of predictive data as it can apply to virtual sports, or even matchups in …
This came from two of the smartest people I know, my now almost eight year old nieces Brigid and Caroline, and I was reminded of it again during a drive to Athens, Georgia this week. It was a few years ago and they were being asked some question about something that kids should or shouldn’t …
As we head into the second week of the Tokyo Olympics we will see lots of track and field, some baseball, more gymnastics and a host of other sports and disciplines which may catch our attention every few years. However we thought it would be good for the disruptive first adopter to look past Tokyo …
The issue and opportunity for Name Image and Likeness is still in the fits and starts stage, with a rush for Buzz and sizzle but not a whole lot of execution unless you are in the social space, just yet. However one of the areas that NIL can clear up is for student-athletes who have …
Friday night as we left Citifield my brother Chris turned to me and said, “it’s amazing that Pete Alonso isn’t more of the face of baseball.” At first I didn’t think it was an issue…it takes time and effort and you have to literally hit it right, and “The Polar Bear” has been an amazing …
“We have a sports business that is radioactive in the best way.” That was such a great way to explain the phenomenon, a growing one, of Virtual horseracing, NFT’s, gambling and blockchain that we talked about last week with Roman Tirone, the disruptive and engaging head of North American partnerships for Virtually Human Studios, owners …