JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
College athletes, team managers and gear seem to have always had a good relationship. Now some entreprenurial managers have found a smart, simple, and growing way…and with more probably coming when NIL kicks in, to help athletes unload excess gear as they clean out the lockers and head put the door. Meet The Player’s Trunk, …
“We do it all the time in practice, and he (Jalen Suggs) usually makes the shot, it did not surprise me at all.” Those words from Gonzaga coach Mark Few really ring true on many levels when thinking about how Jalen Suggs banked in overtime buzzer beater can resonate in a new world order of …
Maybe we have had enough of fake news, becuase April Fools Day, at least on the sports side, was certainly toned down compared to recent years. Even the PBR, who usually deliver some fun content, chose to sit this year out. Now we did have some fun posts, Tom Brady buying the Expos, Bill Russell …
As March Madness reaches The Final Four, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. The NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), and its mop but Werner remains one of the few brands that seems to always find its way to the camera, …
A few weeks ago, we turned in the minivan for a hybrid CRV. All has gone well with the new ride, but it reminded my how much “hybrid” is going to keep playing into our person and professional worlds as we transition into a place where face to face and “virtual” will have to find …
There they were on the wine store floor, one endcap with a gin endorsed by Snoop Dog and another with 19 Crimes, a fast growing Australian brand. If you drink it it seems, Snoop is there for you. I mentioned it to the younger couple in front of me and got an answer I didn’t …
We have always heard about how much sports and the passions around the games we love to watch and play can drive people to aspire higher. However the rigors of the day to day side of sports rarely allows for interaction amongst leagues and teams. It happens in cities from time to time, the players …
As we move to the second round of March Madness, two parts of shock the world success served as a reminder of how interconnected, and how valuable, the NCAA Tournament has been to effectively tell stories forgotten or uncovered. The two examples are ones I know of well. Oral Roberts… (from our book) Expect a …
When we start our class, or go out and speak to athletes or students of all ages, we often ask the question “Who is the media?” The usual answer runs the gamut: Bleacher Report, ESPN, the New York Times, CNN, the BBC, Twitter and on and on. The real answer we always raise, is anyone …
Let’s think forward and back for a second, to March Madness past, and the one if not next year, but in two years. Think back to Christian Laettner’s buzzed beater to oust Kentucky, or Kris Jenkins’ championship shot for Villanova against North Carolina, or read this great story from Philly.com about the shot that rocked …