JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I am from Brooklyn and have never lost the love for the gritty side of my home city. However as we get older, some of us anyway, we try to see the bigger picture and the value of waste not, want not just a little more. I also have been softened a bit by the …
While the talk about the next great revenue streams for teams and leagues continues to be focused on sports gambling, or how to make more noise with gaming and esports, the NBA announced the unlocking of a new cabinet this week which will have ancillary and immediate benefits for teams looking to expand dollars and …
A few weeks ago at the CAA World Congress of Sport in Dana Point, California, a host of speakers were asked what they had their eye on for topics, and what will we be talking about a year from now. The answers for the most part were guarded and much of the same that is …
The simple things are usually the best activated, and National High Five Day is steadily falling into that category. There are many origin stories of the high five, but the two most documented candidates are Dusty Baker and Glenn Burke of the Los Angeles Dodgers professional baseball team on October 2, 1977, and Wiley Brown …
We reach this weekend with The Masters here, the NBA and NHL Playoffs getting started, MLB now beginning to move along, March Madness completed, even the Frozen Four to take a peek at, but two other stories on the business side that could subtly, for now, have an impact on global sport and the development …
The menswear category around athletes and coaches has always been a hidden gem, and more and more brands are looking to find their way in, especially with fun and disruption. One of the more creative in the past year has been Mizzen+Main, and as they approach the one year anniversary of their viral win dressing …
#FakeNews is the bane of everyone all year long. Except on April 1. If you’re a naturally mischievous person, April Fool’s is actually one of the best days of the year. Communications people are often at the center of their brand’s pranks. Spending their days writing so many straight news stories and press releases, it’s …
We are almost at April Fool’s Day, always a chance still for the most creative to casually try their luck at putting one over…in an era of #Fakenews, we will be on the look for some good ones, but here are some best practices in and around sports of years past. NASCAR driver Aric Almirola …
“In the future, everyone will have a podcast and an email newsletter for 15 minutes.” That little tweet from my longtime friend and colleague Jim Maiella really summed up the rush to storytell and create authoritative share of voice these days, albeit into a crowded marketplace and sometimes, without fully know who, why and where …
It is getting to be tax time in the U.S. As April 15 approaches, the whining and hand wrenching for those who may have paid enough, or not too much, or aren’t sure, gets to be more and more. Almost like the visit for root canal, tax time can bring on that feeling of dread. …