JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“In the future, everyone will have a podcast and an email newsletter for 15 minutes.” That little tweet from my longtime friend and colleague Jim Maiella really summed up the rush to storytell and create authoritative share of voice these days, albeit into a crowded marketplace and sometimes, without fully know who, why and where …
It is getting to be tax time in the U.S. As April 15 approaches, the whining and hand wrenching for those who may have paid enough, or not too much, or aren’t sure, gets to be more and more. Almost like the visit for root canal, tax time can bring on that feeling of dread. …
Fear The Deer. Given the Milwaukee Bucks on court success this year, led by “The Greek Freak” Giannis Antetokounmpo, it’s not hard to understand how the team has become the toast of the NBA. Young. Athletic, play at a fast pace, accessible players in a new arena in a sports hungry town with a new …
As we tip off March Madness, the good young people at the Complete SET Agency took a look for the second year in a row at the social footprint of the head coaches at each school. The coaches, especially in the highly visible worlds of football and basketball. At the biggest levels they are well …
As March Madness gets going, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. the NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), but Werner remains one of the few brands that seems to always find its way to the camera, and the most important celebratory moments during …
There used to be the great divide; those who loved sports and those who loved science, and rarely the two crossed paths. However today, with the advent of advanced analytics in sport, VR and AR, gaming and esports, even robotics, the worlds of what we thought were “sport” and how the two intersect today …
The interest and engagement around the start of baseball spring training remains so strong, and there is really no sport whose rituals of the preseason bring together so many time and again. As most pro sports look to shrink the preseason, nary a complaint goes on about baseball. Yet another event tied to the diamond …
It’s never easy for new brands to find their niche on limited budgets, but Australia’s Four’N Twenty Beef Pies found a window and delivered in of all places, Philadelphia, with the 76ers last month. Haven’t yet heard of the brand? Here’s a little primer. The Four’N Twenty legend began in 1947, in a country town …
I admit it, I love reading AARP Magazine. It has the largest circulation of any publication in North America, yet people snicker. Not an edition goes by where I am not learning something from those older: Martin Short and Billy Joel, Tom Selleck and Robin Roberts. On and on and on. Smart short, sensible points …
All I was doing was cleaning out my bag. That’s it. There I had collected ticket stubs from the last six or eight months from everything from Off Broadway shows to Minor League Baseball to Army Navy football to soccer to college basketball. A nice pile that I keep in a small book. Each gives …