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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I’m going to do something I rarely do…repeat myself, albeit with a little update… Below is the piece I did last year this week, 10 years into this consulting business I have been doing. The good news is I’m still going and am more excited and energized about what is ahead at 55 than I …
It’s down to seven. The amount of NFL teams that will hit the road for training camp as the NFL’s Centennial season gets rolling. This year the Houston Texans will stay home after a few seasons travelling to The Greenbriar in West Virginia, and the Minnesota Vikings will be spending their second year at the …
So what do you do exactly? In a world where consulting and multitasking is becoming more and more the norm as businesses struggle to find ROI and keep up with changing demands, that question for anyone in the workforce has become more and more fluid, and is even more important when you think of how …
It was an interesting juxtaposition; on Thursday the New York Times ran a piece talking about the value and growth of Formula E, while on Saturday the paper ran a story about the growing issues with Formula 1. One a disruptive brand, the other a long established business with growing pains adopting to a new …
There has been a huge spike in the use of 50/50 raffles to draw both interest and philanthropy dollars in stadia and arenas across the country. What was once a sleepy, clunky, raffle ticket based fundraising tool that was only successful as the hawkers pushing tickets has grown into a must do for many, be …
We reach mid-July and the lull comes up again; the quietest two days in terms of games in North America. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…there is Wimbledon, a smattering of WNBA and NBA Summer League, a little …
The following guest piece was offered up by longtime strategic communications professional, storyteller and longtime supporter of women’s athletics everywhere Dave Siroty, now head of Front Porch Athletics Wow! The build up to the Women’s World Cup was huge. The story lines were great, the focus on equal pay and support for women’s soccer …
Maybe we think its July 4th, when Joey Chestnut and company dominate the ESPN airwaves at the Nathan’s Hot Dog Eating Contest, but in reality, National Hot Dog Day is actually the third Wednesday in July. For all its innovation and brand creativity baseball has yet to have an official hot dog (or an official mustard …
A version of this story originally appeared on Portada. We have long seen and heard the talk: women’s sports, or better yet, sports where the competitors are female, are growing. Women control a growing influential segment of the brand decision making, girls who play and follow sports are more likely to do better in …
In the winter of 2003, the Toronto Maple Leafs took what was an unusual step in message control, breaking a trade news report on of all places, their own website. The move was met with scorn in a world where traditional, especially for such a traditional organization as an “Original Six” NHL franchise, was the …