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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we get to year end, we wanted to take a look back at some of the amazing guests we have had on the Columbia University Sports Podcast (the CUSP Show) that we have had in recent weeks. Myself and my cohost Tom Richardson just passed our two year anniversary hosting the show from various …
There are few experiential sporting events in the United States that compare to “America’s Game,” the annual football meeting between Army and Navy, and there are few brands that use a platform better than the way USAA does with all the events leading up to and around the game. Perhaps for a good part of …
One of the biggest paths Barstool Sports Founder Dave Portnoy mentions on their road to disruptive sports and lifestyle business success has been merchandise. “We would wear or design a tee-shirt or a sticker or a hat and our fans would ask for them,” he said at last year’s Hashtag Sports event done with NYVC …
So there it was Thursday afternoon. Former NFL’er Ricky Williams announcing he and 50 former NFL players were starting…yes…a spring football league. For those scoring at home, that makes no less than eight non NFL leagues in the football offseason…from flag to fan controlled, AFL to AAFL…trying to go where no one short of the …
It used to be only in Detroit could you throw an object on the ice during a hockey game and not be escorted from the building, in this case the former Joe Louis Arena. However the Teddy Bear toss for charity has taken the place of octopi in Motown, and we have a new record. …
We are in a time where women holding elite positions of leadership should not be a surprise any more, but of course it is. Every time a ceiling is shattered or a step is taken towards a new frontier by someone crossing a boundary built by gender, race, sex or creed, the world rightfully takes …
There are an endless number of apps and services that will help you refine and bookmark reading for whatever topic or genre you want. Columbia University Director of Athletics Peter Piling just showed me Instapaper as a bookmarking tool, and many, myself included, feel that Twitter used right is really a great resource to track …
I was honored to have written this piece as the cover story for CoSIDA Magazine this month. The link is here… We’re the diggers, the storytellers, the listeners, the notetakers, the partners, the fixers; yet for all the work we do in a people business, the pressures we take on to help other people can …
“That guy who usually works with you, he is just lovely.” This comment came from another veteran communications colleague this week who us used to dealing with the massive egos in and around business, sports and entertainment, and I guess she found it refreshing that in a competitive world of communications with people yelling over …
Most cowboys, stock contractors and fans of Professional Bull Riders (PBR) gathering in Las Vegas for the sport’s 25th World Finals beginning tonight had never heard the name Barry Frank. They did this week, however, when the television legend received one of the sport’s most prestigious honors, the Jim Shoulders Lifetime Achievement Award, at the …