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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It used to be only in Detroit could you throw an object on the ice during a hockey game and not be escorted from the building, in this case the former Joe Louis Arena. However the Teddy Bear toss for charity has taken the place of octopi in Motown, and we have a new record. …
We are in a time where women holding elite positions of leadership should not be a surprise any more, but of course it is. Every time a ceiling is shattered or a step is taken towards a new frontier by someone crossing a boundary built by gender, race, sex or creed, the world rightfully takes …
There are an endless number of apps and services that will help you refine and bookmark reading for whatever topic or genre you want. Columbia University Director of Athletics Peter Piling just showed me Instapaper as a bookmarking tool, and many, myself included, feel that Twitter used right is really a great resource to track …
I was honored to have written this piece as the cover story for CoSIDA Magazine this month. The link is here… We’re the diggers, the storytellers, the listeners, the notetakers, the partners, the fixers; yet for all the work we do in a people business, the pressures we take on to help other people can …
“That guy who usually works with you, he is just lovely.” This comment came from another veteran communications colleague this week who us used to dealing with the massive egos in and around business, sports and entertainment, and I guess she found it refreshing that in a competitive world of communications with people yelling over …
Most cowboys, stock contractors and fans of Professional Bull Riders (PBR) gathering in Las Vegas for the sport’s 25th World Finals beginning tonight had never heard the name Barry Frank. They did this week, however, when the television legend received one of the sport’s most prestigious honors, the Jim Shoulders Lifetime Achievement Award, at the …
The following originally ran on Portada The global airlines category in and around the elite world of soccer can be elusive and sometimes difficult to navigate, with many carriers choosing to spend their marketing dollars on sports more locally than around the world. However, a handful of carriers, especially those looking to expand brand into the Americas, …
It’s November, which in the fundraising world again means “Movember.” This year the global platform designed to raise awareness around men’s issues has a reboot with new partners (Bluestone, MasterCard, Joseph A. Bank/Men’s Warehouse) and expanded causes (mental health awareness). For those who don’t know… Originally launched in Australia, the theme for “Movember” is to …
Was a pleasure to pen this piece for the North American Society For Sports Management (NASSM) that ran this week… Much is made about how to navigate the complicated and very fluid professional waters we are in today. As someone who has been at this for over 30 years and has spent the last decade …
If you are going to take a plunge into a crowded storytelling space, it always helps to be first, or at least first in a new area. That’s what the New Jersey Devils did this week, when they brought on sportsbook operator William Hill as a partner, putting their name on a Prudential Center lounge …