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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
How do you try and make a big splash around the biggest TV event of the year with a little project and a little budget. Try and go local and get some buzz on the idea… Case in point. “We Are Triathletes,” the top-grossing documentary about triathlon is set to be released on DVD and …
Daytona is still in the distance, Indy Car is re-jigging with a new title sponsor, Formula E is looking for its niche, and Formula 1 is pushing to find its new, young, engaged roots. Oh and in most of the US it’s cold. Still in basements across America, fathers and mothers and sons are honing …
“We have to move at the speed of culture.” There were lots of buzzwords, phrases and clichés thrown around the miles of floor and exhibition space during CES in Las Vegas last week, but that one line from Activision Blizzard’s Daniel Cherry during the CES SportsZone track was as good a summary, or a …
It has been a pretty quiet few weeks for sports in New York. A Nets resurgence here, an Islanders move up, the Jets have a new coach, St. John’s doing better, heck even Hofstra is on a run. There is certainly a share of baseball talk, but for live sports? Meh. So that opens the …
With CES now in the rearview mirror (a summary coming this week on seen and experienced), we looked at another trip of podcast recaps done by colleague Jesse Leads Grant. This week, three diverse storytellers, two tied to tech, one to careers and the growth of women in sport. Here is the latest trio of …
“Open Big.” PBR’s season-launch strategy is to bust from the gate like a raging bull. Considering parent company Endeavor’s deep roots in Hollywood, that objective makes sense. Like blockbuster films, sports is a momentum game. It’s hard to move forward if you begin by going backwards. For the past 13 years, PBR has launched a …
Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. I and my cohost Tom Richardson just passed our two year anniversary hosting the show from various and sundry places in and around Manhattan, and have tried to come up with a solid …
Another trio of good guests on the Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. Myself and my cohost Tom Richardson just passed our two year anniversary hosting the show from various and sundry places in and around Manhattan, and have tried to come up with a …
As we get to year end, we wanted to take a look back at some of the amazing guests we have had on the Columbia University Sports Podcast (the CUSP Show) that we have had in recent weeks. Myself and my cohost Tom Richardson just passed our two year anniversary hosting the show from various …
There are few experiential sporting events in the United States that compare to “America’s Game,” the annual football meeting between Army and Navy, and there are few brands that use a platform better than the way USAA does with all the events leading up to and around the game. Perhaps for a good part of …