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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
For all its innovation and brand creativity baseball has yet to have an official hot dog. We have our flashy national Chevrolet promotions, but the food most closely associated with the National Pastime, the hot dog, missed a beat last week as the industry celebrated Now there is no shortage of regional hot dog celebrations …
There has been so much talk and interest around the new “hot” elements of sports business; from the rise of esports to niche streaming services to sports gambling it is always good to take a look back and see what was “hot” for many became what was “not” over time, as a rush to one …
Last week during his “State of the Game” presser at the MLB All-Star Game in Washington, MLB Commissioner Rob Manfred was asked about the lack of celebrity exposure Mike Trout has had. His answer came down to this: the marketing of players is a two way street these days, dedication and performance of the field …
The following recently ran on Portada… The best news coming out of World Cup for sports business in the United States was the aggregate power of Latino activation that played out across broadcast numbers, social engagement and brand activation. The ROI from all who looked to the Latino demo, from millennials and Spanish-first speakers to …
The following was done by new contributor Scott Huntington The John Deere Classic typically doesn’t get a whole lot of attention. Located in the small town of Silvis, IL and taking place before the much larger Open Championship, both the big name golfers and major TV networks tend to sit this one out. In fact, …
Sometimes you find great stories, and opportunity, in the strangest places. Case in point, while on vacation in Alaska at Denali National Park a few weeks ago we came across a very unique branded water. Its packaging was unique, its sustainable message was very clear; its reusability was very handy. It wasn’t Evian, or Poland …
One of the biggest challenges and opportunities in sports media and technology in the coming years will revolve around consumer data and tracking. Who has it, what do they have, how is it being used, when will it be used, how secure is it, can it be monetized and when…are all very legitimate questions not …
Our recent trip to Alaska was an eye opener for many reasons, not the least of which was the wonder and vastness that America still has to offer people from the lower 48. It is also still a place of great entrepreneurial spirit and probably opportunity for the hardy who can deal with the challenges …
The following originally ran on Portada by colleague Jerry Milani. We have seen the impact “The Beautiful Game” has on communities big and small, especially around World Cup this month. How can one create bigger initiatives tied to soccer, from the grassroots to the biggest stars, whether the Cup is glowing or not? That’s where …
The following first appeared on Portada Make no mistake about it, Mexico is America’s Team, or at least the Team of the Americas, for the World Cup (@FIFAWorldCup). El Tri’s (@miseleccionmxEN) success was further cemented over the weekend by a 1-0 first match win over Germany in Group play, and the ongoing drama from Rafa Marquez …