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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The following was done by new contributor Scott Huntington The John Deere Classic typically doesn’t get a whole lot of attention. Located in the small town of Silvis, IL and taking place before the much larger Open Championship, both the big name golfers and major TV networks tend to sit this one out. In fact, …
Sometimes you find great stories, and opportunity, in the strangest places. Case in point, while on vacation in Alaska at Denali National Park a few weeks ago we came across a very unique branded water. Its packaging was unique, its sustainable message was very clear; its reusability was very handy. It wasn’t Evian, or Poland …
One of the biggest challenges and opportunities in sports media and technology in the coming years will revolve around consumer data and tracking. Who has it, what do they have, how is it being used, when will it be used, how secure is it, can it be monetized and when…are all very legitimate questions not …
Our recent trip to Alaska was an eye opener for many reasons, not the least of which was the wonder and vastness that America still has to offer people from the lower 48. It is also still a place of great entrepreneurial spirit and probably opportunity for the hardy who can deal with the challenges …
The following originally ran on Portada by colleague Jerry Milani. We have seen the impact “The Beautiful Game” has on communities big and small, especially around World Cup this month. How can one create bigger initiatives tied to soccer, from the grassroots to the biggest stars, whether the Cup is glowing or not? That’s where …
The following first appeared on Portada Make no mistake about it, Mexico is America’s Team, or at least the Team of the Americas, for the World Cup (@FIFAWorldCup). El Tri’s (@miseleccionmxEN) success was further cemented over the weekend by a 1-0 first match win over Germany in Group play, and the ongoing drama from Rafa Marquez …
With most championship titles in North America comes the talk of how this one will help elevate the game to new heights or change the perspective of fans and bring more watching x sport than ever before. The LA Kings titles, and the way they have run their business, has put hockey more front and …
When you are in a rebuilding year at a team, you are always looking to find the window to storytell away from the wins and losses, especially when the national spotlight can be somewhat fleeting. Being able to have that ability to not just recognize opportunity, but to also change gears and proactively create windows …
Anyone who is around sports or entertainment knows at least a little about the star power of the Golden State Warriors. Whether Steve Kerr’s team wins the NBA title again this year or not, the household names not just on the court but in the front office, have transcended every area of popular culture, entrepreneurship, …
There are so few iconic toys left from years gone by, but one that keeps reinventing itself, even in the tech laden world of today, is LEGO. The plastic bricks, and all their various offshoots, continue to amaze, engage and enthrall kids of all ages like they did three quarters of a century ago. How …