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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The following originally ran on Portada… The message that sports deliver to the Latin demographic was made pretty clear last Tuesday morning at The Lamb’s Club, when CNN en Español(@CNNEE) and Portada hosted a special breakfast to talk about the challenges and opportunities in Multicultural Marketing. The packed room listened to a spirited debate about the impact brands can, or aren’t …
Fake news travels fastest and furthest. That was the conclusion of a major study from MIT, concluding that people prefer falsehoods over the truth. This shouldn’t be earthshaking news to anyone who has spent a modicum of time in a junior high school cafeteria. However, MIT’s 10-year study revealed that falsehoods trump the truth across …
When the initial talk of VR and sports first arose a few years ago, the real buzz was what could be done around games for fans thousands of miles away who could never get to a game. Putting fans in China or India courtside to see LeBron James, or ringside for a Triple G fight, …
Maybe it’s because we have all become too politically correct, or maybe it’s because there is sooo much time spent on trying to be the most techno-savvy we can be that the simple, grassroots and fun promotions aren’t as fun or “interesting” as they once were. For whatever reason, even with all the opportunities available …
Every year around this time MLB and MiLB roll out their season long promotion schedules; chock full of bobbleheads, gnomes, beach towels, caps and hundreds of others (Maury Brown had a good summary of MLB promos here). The overwhelming number are always geared towards families and kids, with the idea of getting the unit to …
By now the praise not just the University of Maryland Baltimore County men’s hoops team but their social media work has been well documented, and has certainly cemented the Retrievers as one of the feel good stories of March Madness both on and off the court. Some great takeaways from how UMBC engaged should be …
As we tip off March Madness, the good young people at the Complete SET Agency took a look for the second year in a row at the social footprint of the head coaches at each school. The coaches, especially in the highly visible worlds of football and basketball. At the biggest levels they are well …
As March Madness gets going, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. the NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), but Werner remains one of the few brands that seems to always find its way to the camera, and the most important celebratory moments during …
As we approach the start of baseball, the beginning of March Madness and the run up toward the NBA Playoffs it is good to catch up with some of the people who are on the front lines of disruption and digital innovation, especially around hoops. One of those is Peter Robert Casey. A serial digital …
We will be recapping some of our Columbia Sports Podcasts as we reach episode 100 with our student Dhwani Kitchlue. Today she looks back at episode 95 with Jeff Eisenband With media disruption on the rise, we invited Jeff Eisenband to the Columbia University Sports Podcast show to give his perspective on the matter, as …