JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We love the immediacy and the authenticity with which minor league baseball an grab the moment; and while no one has yet pulled “Make America Great” night, two minor league teams this week jumped on the popular culture band wagon to score points. The first and best were the Erie SeaWolves, the Double-A affiliate of …
As March Madness gets going, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. the NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), but Werner remains one of the few brands that seems to always find its way to the camera, and the most important …
As we move into Championship Week and fully into March Madness, the sense of underdog success permeates the air. It is totally unlike the big-time sports business feel of college football, which generates millions for select schools competing at the highest levels, but has little of the mystery and mystique of the NCAA Men’s Basketball Championship. The …
I admit it, I love reading AARP Magazine. It has the largest circulation of any publication in North America, yet people snicker. Not an edition goes by where I am not learning something from those older: Christopher Walken and Bruce Springsteen, Morgan Freeman and Christie Brinkley. On and on and on. Smart short, sensible points …
Next month while much of America is fixated on March Madness, a large crowd will cram its way into Bridgewater-Raritan High School in Bridgewater, New Jersey. There will be painted faces and cheerleaders, cowbells and mascots, rival fans chanting at each other, ear splitting techno music, a roaring emcee, referees in the requisite striped shirts …
One of the great aspects of our summer high school sports business program at Columbia , and the one we do with The School of the New York Times, is watching so many young people grow, and also learning from them, and Tommy Rothman is certainly a great example of how these programs can help …
It is here again with very little notice, starting on Friday the 17th and going into NBA All-Star Weekend, while both last weekend and next weekend remain open for possibilities. The official start of college baseball season. While most media outlets are closely following every pitch and move prior to the official opening of spring …
We keep talking about eSports as growing business, but where did it all come from? Here is a brief primer on how we got to where we are… It is generally accepted that eSports began in 1980 with Atari’s Space Invaders Championship in the US. This event attracted more than 10,000 competitors and led to …
There are so many great examples of hustle the lead to brand building, exposure and buzz: here are three for the week worth noting. Fatima And The Caps’: The value of just showing up always has its advantages. In December, executives from Monumental Sports had former NHL star Peter Bondra along on the trip for …
It is a smart natural business progression which will create content, potentially fill some arena dates, expand brand partnership options and hopefully engage younger casual fans with a mature and thriving property; those are really the reasons why the NBA 2K eLeague announcement makes great sense for all involved, from teams to media partners. The …