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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This happens from time to time in cyclical worlds, be they sports, entertainment or even education. You get to a point of rinse and repeat, hopefully taking the best practices of years past and reframing so that the core messages or best practices stay consistent and true, while the anecdotes, even the best ones, get …
We are still in the infancy…no pun intended…of the growth of athletes who happen to be women being fully accepted, championed, and mainstreamed into the media and the brand activation side of sports. Data is growing, coverage is increasing, numbers are rising, crossover is expanding, but we still take steps forward in slow but important …
In just a weeks time the National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and traditional, will make its stop in Cleveland this year, followed by FantaicsFest in New York in August. Both will be a treasure trove of stuff feeding into the growing market of collectables, and both are worth a …
As we start the third quarter of 2024, some good listens for the beach, the lake or the drive. We hope you find them informative, fun and worthwhile and you can hear all our podcasts updated each week here. The biggest ‘Ally’ in Women’s Sports. We welcomed program alum Stephanie Marciano, Head of Sports and …
We love seeing and listening to young people looking to expand their reach and fill blue ocean through disruption and innovation…and new ways of looking at things. Case in point discovered this week from our colleague Adam Honig, a young company in the data analytics space…Project 94…who cut a partnership with Johns Hopkins Women’s Lacrosse …
“One thing is for sure, you never f#ck with a streak.” Crash Davis’s line in Bull Durham obviously speaks to the superstitions and the razor thin line of success in and around any kind of athletic competition, and who knows what really works and doesn’t, but that’s part of the fun right? More important …
The last few weeks we have continued to see the axe fall as teams and leagues and media properties retrench as the end of six months of 2024 comes to an end. Add in all those new to the job market, a still uncertain economy for many, the advent of new technologies, and no matter …
It’s so rare that a stunt takes off with intentionality these days, but you have to give a giant high five to Major League Eating, Joey Chestnut, Kobayshi, Nathan’s, Impossible Foods and everyone else who executed this week’s sling of announcements, from endorsements, to “bans” to special events in just three days, garnering worldwide coverage …
This past Sunday a capacity crowd of over 35, 000 watched Cricket…on Long Island, while over 55K, the largest crowd for an MLB game this season, cheered until a ninth inning bases loaded double play ended a game between the Mets and the Phillies…in London. The two games almost on opposite sides of the world …
Stephen A. Smith, Billie Jean King, Clay Travis, Evan Roberts, Mike Greenberg, Charles Barkley, LaMelo Ball and on and on it goes. What do they all have in common? Engaged in narratives about the WNBA, its players and so forth. Some of it is the same old debate we have heard around entitled stars, villainous …
