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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
First it was the Diamondbacks announcing in spring training, and now the Tigers have gone retro; the bullpen car, or cart, is making a comeback in Major League Baseball (and probably MiLB) in some spots as well. The DBacks sponsored, 20th anniversary cart should be a fixture soon, while the Tigers rolled out their sponsored …
Every year around this time MLB and MiLB roll out their season long promotion schedules; chock full of bobbleheads, gnomes, beach towels, caps and hundreds of others (Maury Brown had a good summary of MLB promos here). The overwhelming number are always geared towards families and kids, with the idea of getting the unit to …
The Following originally appeared in Portada oThere are few better comeback stories in sports and entertainment than the one of Alex Rodriguez. From banned baseball superstar to mega-businessman, entrepreneur, analyst, and now Yankees advisor, Rodriguez has risen from the ashes of what most thought would be a career lost and a brand squandered to be one …
This past weekend we had the glitz of NBA All Star Weekend, Daytona getting NASCAR started, the middle of the Olympics, even indoor tennis in New York. Baseball had its steady reporting of players but no games just yet right? Well. Not quite. There was baseball, a lot of baseball played this past weekend, as …
It is a tradition that has been quietly happening for years, but thanks to some opportunistic marketing folks is steadily turning into a hot stove event that could actually transcend baseball and into other sports. It is “Truck Day,” the day when MLB clubs in cold weather cities literally load up their 18 wheelers with …
When you are a mid-major school you should always look to be disruptive and fast and unique when it comes to partnerships. While it is always great to be part of bigger national deals while also taking care of the hyper local ones, what are the categories that can fulfill a need and maybe generate …
Last week we attended the Sports Marketing track on Marketing to the Latino audience at Portada in New York City. While the diversity in the half day event was impressive, as well as many of the new faces, what came across clearly is both the opportunity and the challenge of marketing to a multicultural Latino …
It’s back to school season, and that means for many a renewed interest in the business of college sports. One that many will be watching, albeit still quizzically, is the rise of esports and gaming on college campuses, not as much as recreation (where it has been for decades) but as an intercollegiate activity of …
The Jersey Shore is always an interesting barometer for what America is thinking, from politics to pop culture. It’s mix of people from as far away as Canada and Europe as well as the surrounding states, but people young and old into a fun melting pot which always makes for great people watching. Ironically, the …
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 25, make it to success on this side of the pond as it has for 30 years in the UK? For those who have not seen the ads or watched the promotions especially across …