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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Sometimes the nontraditional thought sparks a “Why Not” idea. Case in point. Colleague Jim DeLorenzo had actor Thomas Ian Nicholas, star of the cult film Rookie of the Year and The American Pie Movies, coming into Philadelphia for an event. The Phillies were ready to roll out the carpet for a coveted first pitch, and …
The value of coaches as great teachers has probably never been higher than it is in the distracted world we live in today. Colleague Dave Siroty penned this piece on Seton Hall’s longtime baseball skipper Mike Sheppard, who passed away this past week. “Shep” along with a handful of other coaches like the late Rutgers …
If you have spent any time around a locker room in New York in the past 40 years you knew who Robert Elkin was. Robert was a Zelig-like character, covering everything from boxing, where he once had a very unintentional and almost comical exchange with Mike Tyson during the boxer’s heyday, to high school track …
We know how global the sports landscape has become, and how the digital world has made connecting across worlds to be so much easier. Then you factor in the element of being able to build brand, storytell and merchandise success in a very cost efficient way, and suddenly a whole world of entrepreneurial opens up. …
The interest and engagement around the start of baseball spring training remains so strong, and there is really no sport whose rituals of the preseason bring together so many time and again. As most pro sports look to shrink the preseason, nary a complaint goes on about baseball. Yet another event tied to the diamond …
All I was doing was cleaning out my bag. That’s it. There I had collected ticket stubs from the last six or eight months from everything from Off Broadway shows to Minor League Baseball to Army Navy football to soccer to college basketball. A nice pile that I keep in a small book. Each gives …
Years ago when I was with the Knicks, star forward Kurt Thomas came to the community relations team with an idea; he had been screwed out of a large amount of money by a former agent and wanted to find a way to help inner-city kids understand how to manage their money so they were …
As we head toward pitchers and catchers reporting in just over a month, we are seeing the seeds of baseball pop up in the most remote locations, where spring seems lightyears away. In Chicago, Detroit, Milwaukee…talk of baseball, and ticket selling and autographs are all on the minds of the die hard and the casual …
Another trio of good guests on the Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. Myself and my cohost Tom Richardson just passed our two year anniversary hosting the show from various and sundry places in and around Manhattan, and have tried to come up with a …
I was honored to have written this piece as the cover story for CoSIDA Magazine this month. The link is here… We’re the diggers, the storytellers, the listeners, the notetakers, the partners, the fixers; yet for all the work we do in a people business, the pressures we take on to help other people can …