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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There has been a huge spike in the use of 50/50 raffles to draw both interest and philanthropy dollars in stadia and arenas across the country. What was once a sleepy, clunky, raffle ticket based fundraising tool that was only successful as the hawkers pushing tickets has grown into a must do for many, be …
Maybe we think its July 4th, when Joey Chestnut and company dominate the ESPN airwaves at the Nathan’s Hot Dog Eating Contest, but in reality, National Hot Dog Day is actually the third Wednesday in July. For all its innovation and brand creativity baseball has yet to have an official hot dog (or an official mustard …
? @D1ticker Sub-story: 10 years from now we’ll still be remarking how @DigSportsDesk beat a laundry list of high-profile media outlets to break the UConn-Big East news. 12:37 PM – 22 Jun 2019 We always love stories of hustle, especially when it involves colleagues, and Terry Lyons falls into those categories. For several years Terry, …
I’m not a huge country music fan but like every genre, there are lyrics that play to a bigger audience and storytell to a really wide world, and one of those is Tim McGraw’s Humble and Kind. Several examples of that song played out in real life this past week, and served as a great …
Saving lives through awareness and prevention one test at a time has been the dogged push for over twenty years for veteran MLB personality Ed Randall. A prostate cancer survivor, his “Fans 4 The Cure” Foundation has worked independently from an official designation for Major League Baseball for years raising funds and awareness for prostate …
About 100 years ago, well actually is was 2013, we were pulled into a very unique opportunity for engagement in and around college football. It was called “Coaches Cabana,” and was the brainchild of former Oklahoma and Dallas Cowboys coach Barry Switzer and longtime sports executive Neal Pilson. It was really the birth of a …
Sometimes the nontraditional thought sparks a “Why Not” idea. Case in point. Colleague Jim DeLorenzo had actor Thomas Ian Nicholas, star of the cult film Rookie of the Year and The American Pie Movies, coming into Philadelphia for an event. The Phillies were ready to roll out the carpet for a coveted first pitch, and …
The value of coaches as great teachers has probably never been higher than it is in the distracted world we live in today. Colleague Dave Siroty penned this piece on Seton Hall’s longtime baseball skipper Mike Sheppard, who passed away this past week. “Shep” along with a handful of other coaches like the late Rutgers …
If you have spent any time around a locker room in New York in the past 40 years you knew who Robert Elkin was. Robert was a Zelig-like character, covering everything from boxing, where he once had a very unintentional and almost comical exchange with Mike Tyson during the boxer’s heyday, to high school track …
We know how global the sports landscape has become, and how the digital world has made connecting across worlds to be so much easier. Then you factor in the element of being able to build brand, storytell and merchandise success in a very cost efficient way, and suddenly a whole world of entrepreneurial opens up. …