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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Another trio of good guests on the Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. Myself and my cohost Tom Richardson just passed our two year anniversary hosting the show from various and sundry places in and around Manhattan, and have tried to come up with a …
I was honored to have written this piece as the cover story for CoSIDA Magazine this month. The link is here… We’re the diggers, the storytellers, the listeners, the notetakers, the partners, the fixers; yet for all the work we do in a people business, the pressures we take on to help other people can …
We have written several times on storytelling and its continued value in all forms; knowing who you are, what you do and being able to communicate that fact simply and succinctly in a world of white noise is more valuable today than ever before. Lots of screaming going on, but when you listen, what are …
The following guest post is by colleague Scott Huntington… ESPN+ is changing the game. With their recent collaboration with Disney, ESPN is offering a wide range of new options, including expanded coverage of Little League sports games. What Is EPSN+? The subscription service offers prime live coverage of essential sports and game events, including boxing …
The following recently ran on Portada… The best news coming out of World Cup for sports business in the United States was the aggregate power of Latino activation that played out across broadcast numbers, social engagement and brand activation. The ROI from all who looked to the Latino demo, from millennials and Spanish-first speakers to …
A few years ago on Sunday morning as I was going to get bagels I heard New York Archbishop Timothy Dolan on “Ed Randall’s Talking Baseball” show on WFAN in New York talking about how the simplest of actions with his father, playing catch after work, were some of his brightest memories. Often times in …
First it was the Diamondbacks announcing in spring training, and now the Tigers have gone retro; the bullpen car, or cart, is making a comeback in Major League Baseball (and probably MiLB) in some spots as well. The DBacks sponsored, 20th anniversary cart should be a fixture soon, while the Tigers rolled out their sponsored …
Every year around this time MLB and MiLB roll out their season long promotion schedules; chock full of bobbleheads, gnomes, beach towels, caps and hundreds of others (Maury Brown had a good summary of MLB promos here). The overwhelming number are always geared towards families and kids, with the idea of getting the unit to …
The Following originally appeared in Portada oThere are few better comeback stories in sports and entertainment than the one of Alex Rodriguez. From banned baseball superstar to mega-businessman, entrepreneur, analyst, and now Yankees advisor, Rodriguez has risen from the ashes of what most thought would be a career lost and a brand squandered to be one …
This past weekend we had the glitz of NBA All Star Weekend, Daytona getting NASCAR started, the middle of the Olympics, even indoor tennis in New York. Baseball had its steady reporting of players but no games just yet right? Well. Not quite. There was baseball, a lot of baseball played this past weekend, as …