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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There they were at the end of both sides of the court waiting to take their rightful spot on national TV as the final bids were claimed Sunday. The ladder guys. So, as March Madness arrives and Championship Week is done, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. The NCAA …
There is more uncertainty about what will become of the business known as college athletics today than there has ever been. Just on Thursday at the SportsPro New York conference talk of a promotion and relegation system, collective bargaining, a creation of just a “Super League,’ requirements for transfer, requirements to actually maintain a certain …
This time of year as we move quickly closer to March Madness I like to look around the celebrations on TV or in person and notice those young people around the bench getting to experience the thrill of victory or the agony of defat for the first time. While the larger schools, and usually the …
In an attention starved, get it done yesterday world it’s sometimes nice to find consistency. Your friends you have known, the right slice of pizza or cup of coffee, a musical artist who knows just the right notes to play, Opening Day in Baseball etc. etc. Things can adjust, but the core thoughts…the core sounds, …
The Northeast may be covered in snow and the end of February looks a bit bleak, so here’s to a few positive best practices from the past week. The Pope Speaks: Mark Pope has not had the easiest of runs leading the University of Kentucky men’s basketball program. Having known Mark from his playing days …
Some fun notes for the week… Marquette Brings The Ashes: It hasn’t been the best of years for Marquette basketball, but the Jesuit school found a unique way to make sure the religious mojo was brought to their Wednesday…Ash Wednesday…game at FiServ Forum against St. John’s. Rev. John D. Laurance, S.J., Marquette men’s basketball team …
We use the word iconic sometimes like we do the word hello. At every turn it’s too easy a word to throw around, when in reality must things we refer to as Iconic are not really worthy of that high level of praise or individuality. Icons should be rare air for all of us. Walking around …
Just some quick notes on the week…actually 10 days…that was as we work through MLK Weekend. My buddy Dave Siroty and I squeezed a heck of a lot of learnings into what was essentially a three mile radius of Upper Manhattan on Saturday, but before that, I should mention that our idea for our Saturday …
The information gleaned from newsletters, if you can curate them correctly, is invaluable. One of my favorites is Offball, which brings me info on sports like pop culture I don’t find elsewhere. This week was a little ditty about “Marty Supreme” and the misframed message of it’s what…it’s a story framed around table tennis, not …
W e are big fans of all cause marketing and social responsibility can do to make us better humans, so we asked my colleague Howard Brodwin at Sports and Social Change to give us a list of what’ was on his radar as we round out the year… Back (adverb) – in the opposite direction from which …
