JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Guest post by colleague Dave Siroty, who loves college sports but can’t understand why sometimes actions on storytelling are counter to what could work. And he is right. Read all his insights here. Joe Favorito just wrote a blog explaining why we are addicted to sports and why the TV ratings continue to rise. Sports are …
What do the reigning NBA Championship Coach and one of women’s sports most successful commissioners have in common Michigan’s Dusty May (good piece here by Yahoo’s Jeff Eisenberg) with people you may not know like Jack Richason, Will Conley, John and Joe Owen, as well as Lawrence Frank, the fictional character Ollie McLellan, and countless …
This past Sunday there was a story in the New York Times about the drop in reality TV production, down 15% this past year. Costs, a lack of consumers watching actual broadcast TV vs streaming services and online platforms, were the key reasons we will get less Batchelor going forward. However, as the late David …
This past weekend we made the trip to our new accountant to get things aligned for the past year and what lies ahead. He looked at all the 1099’s we had for the year and smiled a bit. “At least it looks like you don’t have to worry about a job cut with so many …
We have a lot of issues on this big blue marble we call home, whether they are global or personal in scope. However as we turn to spring today we have gotten constant reminders of the joy sports and live, communal shared experiences can bring and why, in challenging times thy are more important than …
Let’s get this out of the way…St. Patrick had the better PR person but St Joseph owns the food. St. Joseph, he preferred to stay in the background. However if the devil (pun intended) is in the details, I will take pastry over salted red meat every day. And today if I were to make a …
There they were at the end of both sides of the court waiting to take their rightful spot on national TV as the final bids were claimed Sunday. The ladder guys. So, as March Madness arrives and Championship Week is done, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. The NCAA …
There is more uncertainty about what will become of the business known as college athletics today than there has ever been. Just on Thursday at the SportsPro New York conference talk of a promotion and relegation system, collective bargaining, a creation of just a “Super League,’ requirements for transfer, requirements to actually maintain a certain …
This time of year as we move quickly closer to March Madness I like to look around the celebrations on TV or in person and notice those young people around the bench getting to experience the thrill of victory or the agony of defat for the first time. While the larger schools, and usually the …
In an attention starved, get it done yesterday world it’s sometimes nice to find consistency. Your friends you have known, the right slice of pizza or cup of coffee, a musical artist who knows just the right notes to play, Opening Day in Baseball etc. etc. Things can adjust, but the core thoughts…the core sounds, …
