JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I like seeing the little things, because it’s the germination of those little seeds that can have a big impact over time. A few cases in point from the last few days. I made a trip down to DC overnight this week to see my colleagues at Monumental Sports and Entertainment open their new District …
There was a time in the middle of the last century where St. John’s University and St. Francis College were located just blocks apart. In fact my dad, Vinnie Favorito, attended SJU just after it went east to Queens, while his brother, my Uncle Mario, matriculated at St. Francis on Remsen Street, before they both …
When Fairleigh Dickinson University won their game in Dayton this week, my thoughts were not of coach Tobin Anderson and his athletes, it was of the support staff who would be going on a ride of their lives, and hopefully were able to enjoy and learn from it. After all, FDU, not far from home, …
Earlier this year a report on the decline of populations in China sent the marketing and brand world into a bit of a spin. For years, even coming out of The Pandemic, the eyes on the possibility of doing business in China were still sitting out there as the fourth piece of a BRIC strategy …
“Curiosity is more important than intelligence.” It was that quote from MIT Sloan that has stuck with me as I looked back on a grand few weeks up and down the Northeast Corridor from Washington to Philly to New York to Boston and back. It was a wonderful few weeks of our own form of …
So much has been made with regard to cause marketing in the past three years…it’s not just what do you stand for, but what are you doing to back up what you say? One of the consumer brands who spends widely in the highly competitive sandwich industry is Jersey Mike’s, and later this month, the …
As March Madness approaches, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. The NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), and its mop but Werner remains one of the few brands that seems to always find its way to the camera, and the most important celebratory …
There is a scene in the TV show “The Odd Couple” where Felix and Oscar are trying to fly to Houston together to help eliminate Felix’s fear of flying. It was optimal as Oscar was going to cover a Houston vs. San Diego NFL game and they could travel together. The problem was the plane was …
It amazes me still how college athletics, for all the big, disruptive, smart minds on campuses, still reverts back to tactics that were in play 25 years ago. While we know mow much college sports can be a big business, in so many ways it is run still like a mom and pop shop, or …
As we head into Super Bowl week, Noah Zaret keeps hammering out our podcast notes, this week featuring to recent and very timely ones; one of the growing value of entrepreneurship in the sports space, the other on the expanding world of sustainability. You can hear all our podcasts here as well. Ryan Berman on …