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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Sports, at its core, is often viewed as a transactional business, a zero-sum game. After all, if you leave it for what it is, the score is there when the game ends. Somebody wins, somebody loses. However, the business that surrounds that score, that result, by those who actually play, is much more fluid. The …
Last week we reached out to quite a few teams, leagues and brands to ask about their potential April Fools Day plans. After all for decades creative and entrepreneurial folks have taken advantage to out one over on a passionate public (here is a look at some from recent years), so this year should have …
In her wonderful all access (see what happens when you give someone unfettered access and trust them to do a good job) piece on Purdue basketball, Dana O’Neil talked about the weight of pressure on the shoulders of Coach Matt Painter, identifying that weight as ‘The Albatross of Expectation.” I thought a lot about that …
According to my colleague Randy Walker, March 31 is the anniversary of the day young Martina Hingis took the number one spot on the WTA Tour, making her at the time the youngest man or woman to take the top ranking…gender didn’t matter, story did. I know this because I remember exactly where we were …
There is a scene in the TV show “The Odd Couple” where Felix and Oscar are trying to fly to Houston together to help eliminate Felix’s fear of flying. It was optimal as Oscar was going to cover a Houston vs. San Diego NFL game and they could travel together. The problem was the plane was …
Quite a while ago when we were at the WTA Tour, our leader at the name, a self-proclaimed “reformed lawyer” named Bart McGuire, was asked whey women’s tennis grabbed so many headlines and had such a strong business story. He always said: “Our athletes are not just great tennis players, they are good copy.” Now …
Events like the Sloan MIT Analytics Conference come at you from all angles. Lots of noise, predictions, conversations, side conversations, analysis and more listening as you try and find the nuggets in the forest That’s always been the challenge and the fun. Weeding through the same old or the self important to find the takeaways …
We touched on this a year ago, and sadly, the craze of NIL has made it no better. It amazes me still how college athletics, for all the big, disruptive, smart minds on campuses, still reverts back to tactics that were in play 25 years ago. While we know mow much college sports can be …
So there I was talking to my colleague Keith Green’s class at Montclair State University and I look down and in the front row is a young student wearing Crocs…filled with what I thought were pins of various caricatures, sizes and shapes. There is my introduction to Jibbitz, the Crocs-specific charms which have been around …
Last week at the Stanford Sports Business Conference several senior media executives talked about the explosive initiatives tied to sports documentaries and series tied to teams and leagues and athletes. At one point it was mentioned that Netflix had at least 15 in various stages from various sports around the world, while leadership from the …
