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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Like so many others I awoke this morning to flick through social media channels for what came through the transom overnight, and there was a tweet from our friend Josh Rawitch at the Baseball Hall of Fame that Vin Scully had passed away. It hit me with such sadness on this beautiful August morning, but …
“It’s a model for how we should treat other people vs an artifact of the past.” -Andrew Constatino CBS Sunday ran a great piece recently on the reimagination of libraries as destinations of thought, creativity and community and how these once stodgy old buildings that were being made obsolete have become welcoming centers of new …
Our student from Elon University, Noah Zaret, continues to go back and break down some of the best episodes of the CUSP Show, the Columbia University Sports Podcast. This time we talk Olympics, women’s sports and India with Neha Aggarwal, the business of the WNBA, MLS and more with Amy Scheer, and the Savannah Bananas …
When you get older like me you tend to root for people more than teams. So it was there Thursday night as the Golden State Warriors too their fourth title since Steve Kerr took the reins and Steph Curry and crew turned up the volume, that I kept looking along the fringes for my two …
They are some of the most identifiable voices in sport anywhere in the world, those men and women who literally call the games. All have their own style, personality and in many cases identifiable emotions and signature calls and phrases. Yet until this past Thursday, even having been in some of those booths, I never …
The simple things are usually the best activated, and National High Five Day is returning into that category after two years lost. Sure we had “virtual “high fives,” but cmon. There are many origin stories of the high five, but the two most documented candidates are Dusty Baker and Glenn Burke of the Los Angeles …
So much has been made with regard to cause marketing in the past two years…it’s not just what do you stand for, but what are you doing to back up what you say? One of the consumer brands who spends widely in the highly competitive sandwich industry is Jersey Mike’s, and this Wednesday, the chain, …
As we sit here on a very cold Saturday morning in late March in New Jersey scrolling through the numerous storylines about St. Peter’s University’s run to the Elite Eight, there is one word that again smacks us in the face that needs to be recognized. Joy. Now there is going to be much cliched …
Two weeks ago late on a Wednesday night for the MAAC Quarterfinals at the Atlantic City Convention Center, St. Peter’s University Men’s Basketball coach Shaheen Holloway entered a press conference room after the Peacocks dispatched Fairfield University on their way to the MAAC semi-finals and eventually the conference championship game. In the room was my …
As the Name Image and Likeness game got underway last fall, there was mad speculation about the bonanza March Madness could bring for athletes capturing their “One Shining Moment.” Could we, or when would we, see men’s and women’s basketball players reaping in big bucks in exchange for their images on college basketball’s biggest stage. …