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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
From every challenge comes opportunity, and that’s the way we need to view the new normal for now around Coronavirus. While people search for things to fill their time when they would have been watching and attending sporting events, and channel surfing consists of old dog shows, poker shows and game replays, and lots of …
There was a time when we were starting to wind down the International Fight League 12 years ago that the late Jay Larkin, who was heading the business at the time, suggested we do fights in a warehouse with all the lights and pageantry and maybe a few fans in a few rows. After all, …
As March Madness gets going, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. The NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), but Werner remains one of the few brands that seems to always find its way to the camera, and the most important …
The continued value of Historically Black Colleges in the lexicon of college athletics continues its renaissance this weekend when the Central Intercollegiate Athletic Association (CIAA Basketball Tournament) takes place for the 75th time in Charlotte, NC. The tournament annually draws more than 100,000 people to its games and surrounding activities and more than 130,000 are …
Storytelling takes on all forms, but none is better than in print still. The ability to express written word in any form is becoming a lost art, so it was nice to see one of our Columbia SPS alumni, Tanner Simkins, trying his creating best with a self published kids book this winter. Nico The …
The Oakland A’s are not the first, but they are the latest, and the first in the very traditional world of baseball, to go the audio streaming route vs having a local radio partner for the 2020 season. Oakland’s Dave Kaval explained the reasoning (they will have terrestrial radio in certain parts of the market …
Thursday marked the 27th anniversary of the passing of Arthur Ashe from complications from AIDS. One of the sad ironies is that he was offered &and was going to accept head women’s tennis coaching job at Fordham when he found out and informed then athletic director Frank McLaughlin that he had to pass on the …
It has been quite a roller coaster first month of the year. Bookending the 1st month of January 2020 are the sudden tragic losses of David Stern and Kobe Bryant (as well as the others who perished tragically Sunday) ; two at different stages of vibrant lives whose impact went and will go on, way …
Team Handball is a thing. No it’s not the old school hitting the ball against a concrete wall many grew up with in the inner cities of the U.S. It is one of the most engaged training sports in the world. Ask many basketball players or soccer players about Team Handball and they will know …
Sometimes you never know where the most unique ideas are going to come from. Case in point was my brother’s shelf on a Thursday night in December. There was a gift from a colleague, a set of slate coasters with the scoreboard from some of the greatest moments in Mets history. Nothing elaborate, just memorable. …