JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
One of the most important assets to growth, and one of the most underrated, is the ability or the want to never stop learning. It doesn’t matter from who or from what, but the quest to keep trying and finding new things is what makes every day interesting and leads you to places you never …
We are not a huge fan of lists, especially since most, the biggest and brightest, the 40 under this the 25 best here, are pretty arbitrary and many times do more harm then good by those assembling because inevitably some are left off, and frankly, some get on that are there more for popularity and …
There is certainly continued angst amongst those making a living in media these days. ESPN and Sports Illustrated layoffs, sites rolling up, newspapers well…that we know. Then there are new offerings like Oath and Stadium and the continued watching of platforms like Facebook and Twitter. We still have Bleacher Report and others humming along and …
On the first weekend of summer in New York you come across two events honoring players of the far and recent past; Yankees Old Timers Day and the Launch of Big Three, the new three on three basketball touring that is the brainchild of Ice Cube and features not current or rising but former NBA …
Many times brands fall into the trap of trying to shout too loud, and in doing so, they stray off course trying to find a consumer base that may or may not be right for them in a hyper competitive marketplace. It is easy to try and be many things to many people; it is …
We enter NBA Draft Week, five days of buzz, rumor, conjecture and life changing hope, and hype for teams, fans, brands and the league itself. While the NHL and MLS push the envelope, the scale, scope and size of what the NBA does in the social space across the board, and what is encouraged for …
Brands are always trying to find new areas of engagement in the crowded world of team sports. What’s the investment, what’s the ROI and more importantly how can we grow the investment we have already made by annexing new territory or opportunities. One of the more unique niche engagements around title time is the partnership …
A few years ago on Sunday morning as I was going to get bagels I heard New York Archbishop Timothy Dolan on “Ed Randall’s Talking Baseball” show on WFAN in New York talking about how the simplest of actions with his father, playing catch after work, were some of his brightest memories. Often times in …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …
There is constant talk amongst young people, and those trying to engage with young people, that content, especially user-generated content, in a mobile environment will be the future. Still, established platforms have had trouble trying to combine all that’s out there and keep it relevant and engaging for a wide audience. Enter Overtime. Aimed at …