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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Sunday night my son AJ and I cut away from watching the Mets season end the Jets unravelling to make sure we saw the last quarter…and overtime of the Liberty winning their first-ever WNBA title. It was gratifying to him to see the Liberty win…one of the first sporting events he ever saw live was …
If you like basketball, careers and storytelling, here are three recent podcasts of our to enjoy. As always you can catch all of our pods here. Hoops history: We caught up with Andrew Maraniss, best-selling author and Special Projects Coordinator at Vanderbilt University to talk about Vandy’s recent football success, how he chooses and …
So here is the way I consume whatever we think of “media” as…printed word. I get A LOT of newsletters I scroll through on various topics each day, in the morning and at night. I bookmark what I see as interesting or noteworthy…actually I cut and paste the links, hopefully not all paywalled…into a file …
“Walk the balance between humility and confidence.” There were so many tidbits of wisdom that applied to every one of the over five hundred attendees at the Columbia University Sports Management Conference in Lerner Hall on October tenth, but that quote from Unrivaled Basketball Commissioner Micky Lawler in the opening panel on emerging sports helped …
There was a time now pretty long ago when athletes…well almost everyone… had to seek out others to tell their story or show off their expressionism. When fashion came up around the games we love, Walt Frazier, Chris Evert, Muhmmad Ali, even Bill Walton in a different way, were the exceptions to the nod to …
On Christmas Eve, 2007, Sports Illustrated…which was quite a big deal then… ran a back of the book story by Scott Price, who had the chance to play then-candidate Barack Obama in a game of basketball. The story showed casual sports fans, who many times are also politics averse, a side of the candidate that …
We have written several times on storytelling and its continued value in all forms; knowing who you are, what you do and being able to communicate that fact simply and succinctly in a world of white noise is more valuable today than ever before. Lots of screaming going on, but when you listen, what are …
It’s Mid-August and while you are tooling around or on vacation, how about some good listens in less than an hour. Some great learnings here for all. Enjoy. You can catch all of our previous podcasts here. “Fortifying” Sponsorships: We are just off the Olympics and we saw all the brand activation, but how does …
Recently I was looking back in my card collection, binders and all, to find a card of a colleague I recently formally met, former Royals infielder Buddy Biancalana. I went to my binders, there are at least seven which we organized by year and team several years ago, and to my dismay did not have …
One of the things I love about all the social feeds I have is that there is always something to learn, to listen to, to curate for later as long as it doesn’t become all consuming. There are always things that pop up that you suddenly realize were not on your dance card that day. …
