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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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College Basketball

Certainty and Mystery; Lessons From Harold Katz, David Stern and Kobe Bryant…

January 27, 2025 by Joe Favorito

Sunday morning, I went to an early mass at our parish, St. John the Baptist in Hillsdale, NJ, and I am always interested and intrigued to what our pastor, Monsignor Peter Smutelovic, has in store for his homily. This week he talked a great deal about the faith that the two College Football championship quarterbacks, …

Read moreCertainty and Mystery; Lessons From Harold Katz, David Stern and Kobe Bryant…

“Isn’t That The League Where…” TGL And Unrivaled Both Answer A Key Important Question Many Startups Can’t…

January 22, 2025 by Joe Favorito

A while ago an MSG executive named Bill Jemas wanted to test a theory he had. If you priced the second row at a Knicks game more than the first, what would people buy first? The answer when it was tested was clear…people gravitated to the highest price with the idea that the best cost …

Read more“Isn’t That The League Where…” TGL And Unrivaled Both Answer A Key Important Question Many Startups Can’t…

St. John’s and “Coming To America,” Jake Retzlaff and Manischewitz…Two Fun Promos That Just Took Vision…

December 21, 2024 by Joe Favorito

We sometimes get caught up into the day to day, seasonal nature of the business of sport that we forget that we are here to have fun, and sometimes have to look to, and try a few “What If’s” to break through the clutter. Many times these opportunities are sitting there right in front of …

Read moreSt. John’s and “Coming To America,” Jake Retzlaff and Manischewitz…Two Fun Promos That Just Took Vision…

Director of First Impressions, Encourager In Chief…”Titles” To Aspire Higher in ’25…

December 11, 2024 by Joe Favorito

“He wasn’t there because his publicist told him to be there, and to be nice. He was there because he wanted to be.” As we head towards 2025 there are so many hoping for a retooling or a reset on where their path is going, and the world keeps brining us some new titles of …

Read moreDirector of First Impressions, Encourager In Chief…”Titles” To Aspire Higher in ’25…

Crossing The Street and Building Identity…Lessons Worth Valuing…

December 4, 2024 by Joe Favorito

“Are You Willing to Cross The Street?” That question came not from a leadership seminar but from our friend and colleague Ray Negron, who has worked for the Yankees for over 50 years and always brings a different point of view to our students at Columbia. The rhetorical question came not from him, but from his longtime …

Read moreCrossing The Street and Building Identity…Lessons Worth Valuing…

The Challenge of Focus and Managing The External Noise…

November 16, 2024 by Joe Favorito

One of the biggest challenges coming up amongst colleagues today is how to manage the external noise that is inbound…from social media, from conversations, from the uncertainty of third parties etc etc. It is a continued challenge as we try to keep people focused and decide what priorities are in a time challenged world. A …

Read moreThe Challenge of Focus and Managing The External Noise…

The Liberty Success of Today Started With A “Blaze” Years In The Making…

October 22, 2024 by Joe Favorito

Sunday night my son AJ and I cut away from watching the Mets season end the Jets unravelling to make sure we saw the last quarter…and overtime of the Liberty winning their first-ever WNBA title. It was gratifying to him to see the Liberty win…one of the first sporting events he ever saw live was …

Read moreThe Liberty Success of Today Started With A “Blaze” Years In The Making…

Hoops History, Culture and Careers…Three Good Listens…

October 19, 2024 by Joe Favorito

If you like basketball, careers and storytelling, here are three recent podcasts of our to enjoy. As always you can catch all of our pods here.   Hoops history: We caught up with Andrew Maraniss, best-selling author and Special Projects Coordinator at Vanderbilt University to talk about Vandy’s recent football success, how he chooses and …

Read moreHoops History, Culture and Careers…Three Good Listens…

The Reframing of “Tangible Media”

October 18, 2024 by Joe Favorito

So here is the way I consume whatever we think of “media” as…printed word. I get A LOT of newsletters I scroll through on various topics each day, in the morning and at night. I bookmark what I see as interesting or noteworthy…actually I cut and paste the links, hopefully not all paywalled…into a file …

Read moreThe Reframing of “Tangible Media”

Leadership, Integrity, and A Dog Named Jeter; Takeaways From Columbia’s Sports Business Conference…

October 15, 2024 by Joe Favorito

“Walk the balance between humility and confidence.” There were so many tidbits of wisdom that applied to every one of the over five hundred attendees at the Columbia University Sports Management Conference in Lerner Hall on October tenth, but that quote from Unrivaled Basketball Commissioner Micky Lawler in the opening panel on emerging sports helped …

Read moreLeadership, Integrity, and A Dog Named Jeter; Takeaways From Columbia’s Sports Business Conference…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

Board Member

  • Weinstein Carnegie Group
  • NY Sports Venture Capital

School Affiliations

  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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