JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There are no more storied traditions than those that go on at the service academies, The Naval Academy, the United States Military Academy and the Air Force Academy. Their annual rituals, the teachings, the implementation of duty rarely change, and like most things in academia, when change comes it can sometimes be slow. However when …
We should always want to be learning, and one of the people I always learn something from is Doug Verb. Like me, Doug has spent a lifetime on the edge of sports business and media, always taking a different look and zigging while many zag. As founder and president of ACTION Sports America, he has …
So there it was Thursday night in prime time on ESPN. Spring football; full stands, established brands, some recognizable stars, a distinct game presentation, lots of tradition. It’s called the Canadian Football League. Right now by some count there are at least seven versions of spring or summer “football” out there in some form or …
? @D1ticker Sub-story: 10 years from now we’ll still be remarking how @DigSportsDesk beat a laundry list of high-profile media outlets to break the UConn-Big East news. 12:37 PM – 22 Jun 2019 We always love stories of hustle, especially when it involves colleagues, and Terry Lyons falls into those categories. For several years Terry, …
About 100 years ago, well actually is was 2013, we were pulled into a very unique opportunity for engagement in and around college football. It was called “Coaches Cabana,” and was the brainchild of former Oklahoma and Dallas Cowboys coach Barry Switzer and longtime sports executive Neal Pilson. It was really the birth of a …
We reach this weekend with The Masters here, the NBA and NHL Playoffs getting started, MLB now beginning to move along, March Madness completed, even the Frozen Four to take a peek at, but two other stories on the business side that could subtly, for now, have an impact on global sport and the development …
The menswear category around athletes and coaches has always been a hidden gem, and more and more brands are looking to find their way in, especially with fun and disruption. One of the more creative in the past year has been Mizzen+Main, and as they approach the one year anniversary of their viral win dressing …
We are almost at April Fool’s Day, always a chance still for the most creative to casually try their luck at putting one over…in an era of #Fakenews, we will be on the look for some good ones, but here are some best practices in and around sports of years past. NASCAR driver Aric Almirola …
As we tip off March Madness, the good young people at the Complete SET Agency took a look for the second year in a row at the social footprint of the head coaches at each school. The coaches, especially in the highly visible worlds of football and basketball. At the biggest levels they are well …
We know how global the sports landscape has become, and how the digital world has made connecting across worlds to be so much easier. Then you factor in the element of being able to build brand, storytell and merchandise success in a very cost efficient way, and suddenly a whole world of entrepreneurial opens up. …