JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s another sad day in our country as a school shooting in Georgia shocks us for a second before the powers that be return to nonsense. So let’s find a sensible pivot. A revisit and an update on good. The worries we have about our children may ebb and flow, but they never really disappear, …
If you are well engaged with your audience, you know where, how and when they are engaged. In the esports world that may be on a Saturday, in global soccer it may be a Sunday morning. It is not as clear a path as it used to be. Now for wide ranging content, holiday weekends …
Earlier this week I ventured out to Jets preseason camp in Florham Park, NJ for some meetings and to watch the rituals of NFL practice. I am always amazed and try to learn from the nuances of preparation, and this time followed the punts and the returners and their meticulous attention to catching a ball …
It’s Mid-August and while you are tooling around or on vacation, how about some good listens in less than an hour. Some great learnings here for all. Enjoy. You can catch all of our previous podcasts here. “Fortifying” Sponsorships: We are just off the Olympics and we saw all the brand activation, but how does …
Recently I was looking back in my card collection, binders and all, to find a card of a colleague I recently formally met, former Royals infielder Buddy Biancalana. I went to my binders, there are at least seven which we organized by year and team several years ago, and to my dismay did not have …
As we start August there are Olympic sized best practices in and out of Paris that we wanted to highlight four. Bucks Stop Obesity Here. The Milwaukee Bucks, always looking for a way to cut through the clutter with unique partnership activations, even in the offseason, found one with a long runway leading to success …
It’s the middle of the summer and the Olympics are here obviously…so three different listens worth your time…on a unique hoops pipeline…the change from a car to a mobility company…and what its like to be an athlete from Guam…You can hear all of our episodes here as well. The Road to The NBA Front Office …
This happens from time to time in cyclical worlds, be they sports, entertainment or even education. You get to a point of rinse and repeat, hopefully taking the best practices of years past and reframing so that the core messages or best practices stay consistent and true, while the anecdotes, even the best ones, get …
So much of what we look at as successful storytelling comes in how we frame the message. A nuance, a look at different angle, a slight shift of a phrase, and suddenly we look at things in a much different light. I remember when my college roomie Joe Giblin, who was in ROTC, brought back …
As we start the third quarter of 2024, some good listens for the beach, the lake or the drive. We hope you find them informative, fun and worthwhile and you can hear all our podcasts updated each week here. The biggest ‘Ally’ in Women’s Sports. We welcomed program alum Stephanie Marciano, Head of Sports and …
