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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Let’s get something straight. The business of gaming is booming. That does not mean the golden ring that has been chased around ‘esports’ per say. It means everything from Madden to FIFA to Wordle to console games on a global scale. Those who understand the business, scale appropriately, take the time to engage in the …
There was a time not too long ago when an “invasion” of non-American talent, especially young talent, meant a cause of great concern for sports which sought relevant in North America. Tennis and women’s gold were two that were always worried that stars with accents would not appeal to mainstream eyeballs and brands, and even …
“One thing is for sure, you never f#ck with a streak.” Crash Davis’s line in Bull Durham obviously speaks to the superstitions and the razor thin line of success in and around any kind of athletic competition, and who knows what really works and doesn’t, but that’s part of the fun right? More important …
The last few weeks we have continued to see the axe fall as teams and leagues and media properties retrench as the end of six months of 2024 comes to an end. Add in all those new to the job market, a still uncertain economy for many, the advent of new technologies, and no matter …
Last week I was doing my usual quick study on key pieces to pull for our weekly newsletter when I came across a great, in-depth piece on US Men’s Cricket team in…GQ. This past weekend I was flipping through the New York Times Magazine…the old-fashioned print edition…and there was a massive feature…on cornhole. Not just …
It was quite a ten days…from Normandy to London then back here for the Cricket World Cup on Wednesday. While there were many cultural, emotional, familial, and business learnings, here are four visuals of note in best practices to share. Sports unifies on the darkest days. Amidst the emotions going through the exhibits and beaches …
It’s so rare that a stunt takes off with intentionality these days, but you have to give a giant high five to Major League Eating, Joey Chestnut, Kobayshi, Nathan’s, Impossible Foods and everyone else who executed this week’s sling of announcements, from endorsements, to “bans” to special events in just three days, garnering worldwide coverage …
Last month I read an amazing piece in the New York Times by Jessica Shattuck, about of all things, playing catch, and how this simplest f acts connected her with her son in times when there was sometimes a void between them, She was not a helicopter parent or a sports fanatic, she didn’t know …
Stephen A. Smith, Billie Jean King, Clay Travis, Evan Roberts, Mike Greenberg, Charles Barkley, LaMelo Ball and on and on it goes. What do they all have in common? Engaged in narratives about the WNBA, its players and so forth. Some of it is the same old debate we have heard around entitled stars, villainous …
“That’s all I want in life. Is more,” he told me three years ago. “More time. More life. More music. More games. More reading. More love. More everything. I’m the luckiest guy in the world.” There has been so much written and watched about the passing of Bill Walton this week I cannot do it …
