JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A few weeks ago there was a great piece in the New York Times by Josephine Sittenfeld on the opportunities vs. the issues of writing things down in a journal, and then revisiting those notes and those stories years later. The piece pointed to a new tool that Apple was providing for digital journals, and …
Quite a while ago when we were at the WTA Tour, our leader at the name, a self-proclaimed “reformed lawyer” named Bart McGuire, was asked whey women’s tennis grabbed so many headlines and had such a strong business story. He always said: “Our athletes are not just great tennis players, they are good copy.” Now …
Events like the Sloan MIT Analytics Conference come at you from all angles. Lots of noise, predictions, conversations, side conversations, analysis and more listening as you try and find the nuggets in the forest That’s always been the challenge and the fun. Weeding through the same old or the self important to find the takeaways …
We were scrolling through our local news site this morning when we saw the story…the one that always makes me smile this time of year…our local Robotics team once again kicking butt. Take a read about this years Velociraptor, a combination of science, media, technology, deep storytelling, and high competition that is 20 years in …
We touched on this a year ago, and sadly, the craze of NIL has made it no better. It amazes me still how college athletics, for all the big, disruptive, smart minds on campuses, still reverts back to tactics that were in play 25 years ago. While we know mow much college sports can be …
We use the word iconic sometimes like we do the word hello. At every turn it’s too easy a word to throw around, when in reality must things we refer to as Iconic are not really worthy of that high level of praise or individuality. Icons should be rare air for all of us. That …
In the very fluid job market we are in, we constantly hear from people looking to transition, or forced to transition, or just wondering if there can be something better for their career. I always take the calls, the emails, the text the notes because I have been there more than a few times, and …
“We will attend and support only if it does not distract from the work being done.” Pretty simple and self-evident statement, right? Why should it even be news when a leader says such things? In most instances it really shouldn’t be, it should be common sense. But we remain in a time when the news is …
We have written about those first mover jobs to look for in the past…from Director of Gaming to Head of Health and Safety and so on. A few recent articles, and lots of talk, have led us to the next one that we will see teams and leagues start to look for; VP of Artificial …
In a time when cause marketing is even more on the minds of young consumers, and as Super Bowl approaches, time to give a best practice shootout to a very simple idea that ties both together, and can help, with a simple act, move mountains. It is the Souper Bowl of Caring, which was once a one …
