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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Another busy week of learnings. Some highlights below. Learning From Rog: I’m not sure if there is anyone more joyful or entertaining when talking about his craft than Men in Blazers co-host Roger Bennett. For all things football, Bennett is able to weave in humor, logic and all sorts of joyous fandom, which is a …
Last week was our second to last planned trip of the year, to Washington for SBJ Dealmakers. Great to listen and learn not just from those on the stage but those randomly roaming the hallways. Some things to think about on the first Monday in December. “Are You Willing to Cross The Street?” That question …
It keeps getting better. My Cause, My Cleats keeps finding new ways to make the pie bigger for cause marketing. For those who don’t know, it started as a simple way for players to tell their story a few seasons ago, one which drew the ire of the NFL as a uniform violation, but one …
A few weeks ago our class served as a good reminder for what communicative storytelling for a team was all about, and how it has evolved over the years. The team PR person serves many masters, all of whom want control of two key areas… Access and Information Balancing access with information so that the …
A Shootout Lost To History: The Great Alaska Shootout was once the premier preseason college basketball tournament. Alas it was lost to history, warm weather and lots of empty ballrooms with 50 people in them disguised as college basketball facilities. I was reminded of the beauty of the Shootout by my Fordham classmate Jim Johnson …
A while ago we got a great response about our talk to former Navy SEALS and Special Forces leaders on how to build one’s voice and amplify what they have done as leaders into the workplace as they reach their next step in life away from the rigors, and the secrecy, of their heroic work for their …
A busy few days in San Diego for NWSL Championship…some thoughts and observations form the road… NIKE with a submission as stunt. It’s a great play for a partner looking to draw some ancillary buzz…with no downside. Nike last week “announced” they were submitting the NWSL in the “Best Drama” category for the Golden Globe …
It’s been another great beginning to the week, and to the month. There are so many little tidbits we have picked up as we wandered around New York this week. Some good points to take a look at. Cobiotics: We see commercials for probiotics to keep us healthy and balanced, do you know what cobiotics …
It’s November, which in the fundraising world again means “Movember.” For those who don’t know… Originally launched in Australia 17 years ago, the theme for “Movember” was to get primarily men (although women helped out with a fake one) to grow a mustache or not shave for the 30 days of the month of November, and then …
Another great week in and around our business. Some notes, listens, reads and thoughts catching our attention as we head towards November. It’s always interesting to see the things that pop up which can be rounded together as we hit the 30th men’s sports equinox as well. The value of PR…to Linus…With Halloween now here, …
