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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s tough to keep improving on a yearly project that is high impact and high reward, but the Yankees seem to keep finding a way with HOPE Week. Holding its 14th edition in 2023 (including a pause in 2020 due to the COVID pandemic), the Yankees’ HOPE Week initiative (Helping Others Persevere & Excel) is …
Before she headed back to the States, our colleague Lindsay Sarah Krasnoff dropped in some additional thoughts on sports and diplomacy from here recnt time in France. Her book Basketball Empire: France and the Making of a Global NBA and WNBA comes out September 7. Readers can use code BASKET23US or BASKET23UK (UK, European Union) …
There has been so mush talk about how AI, ChatPGT and the like will come and devour our human creative endeavors, but just like all other emerging technologies, those who evolve and grow and find a way to use the latest and greatest for their narrative will keep things moving well. I personally am looking …
We are often asked what are the skills needed to find your way in the business of sports in the future. Parents of young athletes, recent graduates, kids who have become disillusioned with hours of countless hours in practice and tied to one sport still know they have a passion, have an interest in involvement, …
A great guest post from our colleague Dr. Lindsay Krasnoff, from Paris: Last week the annual Global Sports Week Paris teamed up with Viva Tech for a four-day Future of Sport extravaganza at the Paris Expo Center at Porte de Versailles. The space may be familiar, given the acrimony and scathing critique of the Paris …
They have always been the iconic role models that have shaped thousands of lives, from little league to the highest level of competition. They are dedicated and driven, mercurial and emotional, volunteers and mercenaries, teachers and mentors. They are coaches. Yet for all the time, effort and value they put in, these men and women usually never …
Thanks to our summer intern Drew Antin, we are able to pull together some summaries from our podcast recently that touch on diversity of thought, action, business and disruption. Here are three short and effective listens for the weekend and the early summer. You can listen to all of our episodes here. Christian Ponder on …
One of the great honors I have had in my career is learning from those on the way up. Maybe it is labeled “teaching” since I have been in the front of the class in programs like Columbia, Fordham, and as a guest at schools like George Washington, Montclair State, Drexel. American, NYU and elsewhere, …
“This is the business we have chosen.” I was thinking about that line from The Godfather from Hyman Roth (The legendary actor Lee Strasburg) as all the PGA Tour LIV Golf news played out, and continues to play out over the coming days, weeks and months. It is the latest, and not the last, time …
My friend and colleague Will Leitch does an amazing free newsletter every week (sign up for it here). However even more than the ramblings of a dad and citizen of the world, he makes an offer…send me a letter or a note, in the mail, handwritten, stamp and everything. He has been doing it on …