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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
You have to remain relevant to cut through the clutter for even the best of causes. That’s why I always look to see how MOVEMBER changes its focus just a bit every time this month. Last year, the global charity’s partnership with Opendorse to help athletes raise dollars for mental health awareness and causes like …
Halloween has different meanings for many people, and they are often tied to memories of Trick or Treat or costumes, especially from childhood. One of mine is actually about a different kind of surprise…in 2001 Halloween marked Michael Jordan’s return to the NBA with the Washington Wizards and began my seven year journey as head …
People often ask, “oh you have worked in sports all your life, what teams do you root for?” While I do care about some teams much more than some others…and honestly don’t really “hate” any team…and have worked for so many organizations considered rivals (Fordham and Iona, the Jets and the Giants, NWSL and MLS …
We have had quite a run of super smart guests on the podcast recently, so wanted to share three more solid, 45 minute and less listens on everything from how the NFL got to be the NFL to AI and fan engagement to a unique look at business strategy in areas like college sports and …
Last Sunday my friend and colleague Dave Siroty went to see “Bull Durham” at the Paper Mill Playhouse in New Jersey. It was not the dramatic play off of Ron Shelton’s memorable screenplay of the trials and tribulations of the Durham Bulls from 1988 , it was a musical adaption telling the same story. His …
As we head towards both the World Series and Halloween in a time where message spin has probably never been greater…some thoughts on how we frame things. “It’s not your fault, Santa Claus has more publicity.” And “Well, let’s face it; Santa Claus has had more publicity, but being number two, perhaps you try harder.” Linus in …
We had an amazing day on campus Thursday, and I will detail some nuanced takeaways in a few days...27 speakers, just under 600 attendees, nine hours of amazing content on everything from the NHL to Amazon, the NCAA, sports fashion and pop culture, the business of tennis and the disruptive growth of golf, sports finance …
It’s mid-October, middle of Q4 so let’s draw some inspiration from a list of recent podcast guests, all of whom have ended up in some pretty amazing spots when they chose to take the unconventional path. As always you can listen to all our pods here. From Walkon to Super Bowl Champ: We first learned …
Three schools, five classes, undergrad, high school and grad school in three days this week. A colleague asked me why…why did I feel the need to talk to students from Montclair and my high school in Brooklyn, Xaverian and with my to grad classes at Columbia this week from Tuesday morning through Thursday night, especially …
There is nothing more click worthy these days than a publicly played drama, especially when it involves celebrity, athlete, bold face names. The facts are secondary, the backstory is not a concern, the wreck and the name calling and the drama is what drives interest, for better or worse. From the WNBA to Chapel Hill, …
